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Awards Manager Message - the Packaging Council of Australia

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A >Innovative Food Aerosol<br />

Aerosol Association Of <strong>Australia</strong><br />

Award Criteria<br />

The entry that best creates an innovative food product in an aerosol package.<br />

Sponsor Background<br />

The <strong>Australia</strong>n aerosol industry has grown<br />

over <strong>the</strong> last 55 years to annually fill over<br />

230 million units.<br />

Aerosol filling operations are undertaken<br />

in <strong>Australia</strong> by, or on behalf <strong>of</strong>, most <strong>of</strong> <strong>the</strong><br />

major global brands and <strong>Australia</strong> is becoming<br />

recognised as a centre <strong>of</strong> excellence for its<br />

aerosol manufacturing capability, including<br />

quality and service into <strong>the</strong> Asian region.<br />

The industry would like to maintain and<br />

develop this position fur<strong>the</strong>r through<br />

product and packaging design innovation.<br />

Amongst <strong>the</strong> market segments that is fastest<br />

growing is that <strong>of</strong> <strong>the</strong> FOOD AEROSOL.<br />

Design Challenge<br />

The challenge is to design an aerosol for a<br />

food product <strong>of</strong> your choice that demonstrates<br />

<strong>the</strong> innovative use <strong>of</strong> technology, graphics<br />

and packaging.<br />

This might be achieved by (but is not restricted<br />

to) functional advancements such as:<br />

≥ The development <strong>of</strong> an aerosol<br />

for a food product that is new<br />

to <strong>the</strong> <strong>Australia</strong>n market; or<br />

≥ Through innovative use <strong>of</strong> packaging,<br />

materials or graphics will attract<br />

new consumers or market segments.<br />

The Judges will be looking for <strong>the</strong> entry that<br />

addresses this challenge in <strong>the</strong> most creative<br />

and innovative way and at <strong>the</strong> same time<br />

<strong>of</strong>fers clear social, technical, environmental<br />

or practical benefits.<br />

Students must justify and explain <strong>the</strong> benefits<br />

that an aerosol would provide to <strong>the</strong>ir chosen<br />

food product.<br />

Entrants are encouraged to discuss technical,<br />

functional and market appropriateness <strong>of</strong> <strong>the</strong>ir<br />

concepts with <strong>the</strong> technical contacts provided.<br />

6

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