Awards Manager Message - the Packaging Council of Australia
Awards Manager Message - the Packaging Council of Australia
Awards Manager Message - the Packaging Council of Australia
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A >Innovative Food Aerosol<br />
Aerosol Association Of <strong>Australia</strong><br />
Award Criteria<br />
The entry that best creates an innovative food product in an aerosol package.<br />
Sponsor Background<br />
The <strong>Australia</strong>n aerosol industry has grown<br />
over <strong>the</strong> last 55 years to annually fill over<br />
230 million units.<br />
Aerosol filling operations are undertaken<br />
in <strong>Australia</strong> by, or on behalf <strong>of</strong>, most <strong>of</strong> <strong>the</strong><br />
major global brands and <strong>Australia</strong> is becoming<br />
recognised as a centre <strong>of</strong> excellence for its<br />
aerosol manufacturing capability, including<br />
quality and service into <strong>the</strong> Asian region.<br />
The industry would like to maintain and<br />
develop this position fur<strong>the</strong>r through<br />
product and packaging design innovation.<br />
Amongst <strong>the</strong> market segments that is fastest<br />
growing is that <strong>of</strong> <strong>the</strong> FOOD AEROSOL.<br />
Design Challenge<br />
The challenge is to design an aerosol for a<br />
food product <strong>of</strong> your choice that demonstrates<br />
<strong>the</strong> innovative use <strong>of</strong> technology, graphics<br />
and packaging.<br />
This might be achieved by (but is not restricted<br />
to) functional advancements such as:<br />
≥ The development <strong>of</strong> an aerosol<br />
for a food product that is new<br />
to <strong>the</strong> <strong>Australia</strong>n market; or<br />
≥ Through innovative use <strong>of</strong> packaging,<br />
materials or graphics will attract<br />
new consumers or market segments.<br />
The Judges will be looking for <strong>the</strong> entry that<br />
addresses this challenge in <strong>the</strong> most creative<br />
and innovative way and at <strong>the</strong> same time<br />
<strong>of</strong>fers clear social, technical, environmental<br />
or practical benefits.<br />
Students must justify and explain <strong>the</strong> benefits<br />
that an aerosol would provide to <strong>the</strong>ir chosen<br />
food product.<br />
Entrants are encouraged to discuss technical,<br />
functional and market appropriateness <strong>of</strong> <strong>the</strong>ir<br />
concepts with <strong>the</strong> technical contacts provided.<br />
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