Awards Manager Message - the Packaging Council of Australia

G > Redesign an
Existing Product
Procter & Gamble
Award Criteria
The entry that develops a complete packaging solution for a product under any major P&G
brand that delivers visual identity, exceptional in-store shelf presence, and user-friendly
experience. Ideal solutions will address key sustainability issues.
Sponsor Background
P&G is an $80B multi-national corporation
that markets 300 brands in 140 countries
with operations in over 80 countries. P&G
maintains global market leadership with over
20 Billion dollar brands in many consumer
product categories such as laundry, hair care,
home care, baby care, feminine care and
men’s grooming. Four billion times a day,
P&G brands touch the lives of people around
the world. And P&G people work to make
sure those brands live up to their promise
to make everyday life just a little better now,
and for generations.
Design Challenge
The challenge is to design and deliver
a new packaging solution for a P&G
product under one of their major global
brands. You must redesign the packaging
whilst you successfully deliver a holistic
solution from point of sale through point
of use and finally, disposal.
The product/brand must be selected from
one P&G’s existing brands (see www.pg.com).
P&G brand names can and MUST be used
for this brief.
Some of their brands include Gillette,
Pantene, Oral B, Pringles and Vicks just
to name a few. For more information,
please visit www.pg.com
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