Awards Manager Message - the Packaging Council of Australia

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D > Retail Can for Olive Oil Canmakers Institute of Australia Award Criteria For the entry that best designs an innovative, functional and attractive package for olive oil, manufactured predominately from tinplate. Sponsor Background The Canmakers Institute of Australia (CMIA) was established over 50 years ago to promote the activities of its members involved in the tinplate, can and pail production. The industry is looking to develop the appropriate packaging that meets local legislative requirements if required, and provide improved functionality and presentation. Design Challenge The challenge is to design a package, manufactured predominately from tinplate, for 500ml to 2L of olive oil. The package may be of any shape, however, transport and in particular shelf display should be taken into account. The design should take advantage of the wide range of flexible plastic opening/ pouring inserts available for use with this type of packaging and product. Decoration using lithographic printing or other means of labelling should be used to their full advantage. 12
Mandatory Requirements Students must specifically address and will be judged on the following criteria: ≥ The package must be made predominately from tinplate. ≥ Exterior design should be suitable for lithographic printing or the application of the label. ≥ Opening of the package must be suitable for manual resealing. ≥ Commercial viability—maximise shelf space, point of sale appeal, consumer interaction with the package during use. ≥ Identification of the positioning of the olive oil—eg, low end, middle, premium— and the selected retailers of choice. The design must be relevant and suitable for the market selected. ≥ Include tamper evident feature(s) on the closure. ≥ Safety issues must be addressed ie. No sharp edges etc. Considerations Following areas should be considered: ≥ Package should be sturdy and meet transportation demands. Efficient distribution must be considered. Materials For the purpose of the Awards, mock-ups can be made from more accessible materials such as foam, wood or an existing package with your own branding. The rationale must refer to the final material(s) of choice. Technical Contacts Students are encouraged to discuss technical and functional appropriateness of concepts with the contacts. John Irwin Irwin & Sheehan Tel (02) 9698 1322 Email jirwin@canmakers.com Lee Chamberlain Morris & McMahon & Can Co. Tel (02) 9597 1988 Email lchamberlain@morrismcmahon.com Trevor Nulty VIP Packaging Tel (03) 8326 9307 Email trevor.nulty@vippackaging.com.au 2010SOUTHERNCROSSPACKAGEDESIGNAWARDS 13
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Awards Manager Message - the Packaging Council of Australia

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