Awards Manager Message - the Packaging Council of Australia

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B >Society, Packaging and Consumers Alcoa Australia Rolled Products Award Criteria The entry that best identifies a packaging issue and solution for today’s consumers. The design should reflect Alcoa’s commitment to sustainability—economically viable, socially responsible and one that protects and enhances the environment. Sponsor Background In today’s environment, we as consumers are become more knowledgeable, demanding and aware of market competitors. We expect more. We have different needs. Different lifestyles. Different family structures. Winning the attention of consumers is becoming increasingly difficult. So, how can YOU as a designer make an impact in today’s market with your packaging design? This brief allows you to explore your creativity, work with a material of your choice and push the boundaries of what is currently available commercially. It is important that as a designer you acknowledge and understand the evolution of our constantly changing society, culture and values. Designers of all disciplines are required to provide intelligent and creative solutions to these changing needs, especially those engaged in packaging. Design Challenge The challenge is to identify a packaging problem or issue in society and develop a packaging solution to overcome this problem or issue. The focus of this brief is on the packaging, not the product, ie. Don’t invent a product. Some example areas include: ≥ Environmental/sustainability issues eg. compostable packaging ≥ Packaging that dispenses the correct medicine dosage ≥ Innovative packaging design for an existing product category ≥ Opening of packages for physically impaired, eg. arthritis sufferers ≥ A package that has a secondary use or purpose after consumption Please Note the above are examples only. Your design must be achievable, practical, realistic and useable. 8
Mandatory Requirements Students must address and will be judged on the following criteria: ≥ The problem/issue must be clearly identified at the beginning of the rationale. ≥ Research of the problem/issue that you are solving and market research as to what is/isn’t currently available. ≥ The rationale must explain in detail how the design provides the solution. ≥ The design solution must be achievable using materials and manufacturing processes currently available in Australia. ≥ Any material can be selected. It must however, be suitable for the product and its contents and market value position. General Information For further information on this brief, please contact: Jennifer Salem Southern Cross Awards Manager Packaging Council of Australia Tel (03) 9690 1955 Email jennifer@pca.org.au In selecting this brief, students will be working “alone” as there will be minimum guidance and technical advice provided. However, the other briefs provide a range of contacts that may be of assistance. This brief gives you the opportunity to use packaging to be creative! 2010SOUTHERNCROSSPACKAGEDESIGNAWARDS 9
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Awards Manager Message - the Packaging Council of Australia

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