Awards Manager Message - the Packaging Council of Australia

Design Judging Criteria
—What the Judges look for
Factors taken into consideration (where
relevant) include:
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Communication of the brand image
(logo, colours, typography, graphic
style, imagery, graphic devices and
layout all appealing to the target market)
Communication of the product features
and benefits (nutritional panel, barcode,
product usage)
Innovative structure, use of materials
and mechanics of the package (eg.
creative use of materials)
Shelf appeal and stand out amongst
competitors—you should be aware
of the current market competitors
Overall design of the products
packaging to suit the target market
Technical Judging Criteria
—What the Judges look for
Factors taken into consideration
(where relevant) include:
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Conformity with the brief
Compatibility of the package
with the product
Production costs, storage,
transportation and ease of display
Security/tamper evidence
Impact of the design on productivity
* In conjunction with the above criteria, the
Judges will award those who first and foremost
have met ALL mandatory requirements of the
brief and demonstrate a clear understanding
of what the brief is asking.
What NOT to do
Do not submit entries which:
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Are late for submission
Do not meet the brief eg, use
or refer to the wrong materials
Excluding Brief F—use an existing brand/
company/product name without having
written approval in the rationale. (If
you choose to use an existing brand/
company/product name you MUST
receive written confirmation from the
company and include correspondence in
your rationale)
Have your name/institution on the
mock-up and/or rationale. Only your
entry code must be used
Are in bad taste or not in good spirit
of the Awards
Further Tips...
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Research, research, research.
Demonstrate an understanding of
both the target market and existing
competitors
Create your own company name—this
will avoid copyright and legal issues
(excluding Brief F)
Understand use of process colours,
special colours and half tones
Research and explain the approach
to printing the design
Demonstrate understanding of the legal
and labelling requirements associated
with your product
Take pride in your rationale! This is a very
important part of the judging process!
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