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2 an introduction to cost terms and purposes - Pearson Learning ...

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EXHIBIT 2-1<br />

Examples of Cost<br />

Objects at Procter<br />

& Gamble<br />

Cost Object<br />

Product<br />

Service<br />

Project<br />

Cus<strong>to</strong>mer<br />

Br<strong>an</strong>d category<br />

Activity<br />

Department<br />

Illustration<br />

Crest Tartar Control: Original Flavor <strong>to</strong>othpaste product<br />

Telephone hotline providing information <strong>an</strong>d assist<strong>an</strong>ce <strong>to</strong> users of Pampers<br />

Diapers products<br />

R&D project on alternative scent-free formulations of Tide detergent products<br />

Safeway, the retailer, which purchases a broad r<strong>an</strong>ge of Procter & Gamble products<br />

Vidal Sassoon r<strong>an</strong>ge of hairstyle products<br />

Development <strong>an</strong>d updating Web site on the Internet or setting up machines for<br />

production<br />

Environmental, Health, <strong>an</strong>d Safety Department<br />

that houses the edi<strong>to</strong>rial staffs of magazines published by Time Warner, such as Time,<br />

People, <strong>an</strong>d Sports Illustrated. This leasing <strong>cost</strong> is <strong>an</strong> indirect <strong>cost</strong> of Sports Illustrated. The<br />

comp<strong>an</strong>y c<strong>an</strong> trace the lease amount paid <strong>to</strong> the building, but there is no separate lease<br />

agreement for the space used solely by the edi<strong>to</strong>rial staff of Sports Illustrated. Therefore, the<br />

comp<strong>an</strong>y c<strong>an</strong>not trace the lease <strong>cost</strong> <strong>to</strong> Sports Illustrated. Time Warner c<strong>an</strong>, however,<br />

allocate <strong>to</strong> Sports Illustrated a part of the lease <strong>cost</strong> of the building, for example, on the basis<br />

of <strong>an</strong> estimate of the relative percentage of the building’s <strong>to</strong>tal floor space occupied by the<br />

Sports Illustrated edi<strong>to</strong>rial staff.<br />

M<strong>an</strong>agers w<strong>an</strong>t <strong>to</strong> assign <strong>cost</strong>s accurately <strong>to</strong> <strong>cost</strong> objects. Inaccurate product <strong>cost</strong>s will<br />

mislead m<strong>an</strong>agers about the profitability of different products; as a result, m<strong>an</strong>agers<br />

might unknowingly promote unprofitable products while deemphasizing profitable<br />

products. Generally, m<strong>an</strong>agers are more confident about the accuracy of direct <strong>cost</strong>s of<br />

<strong>cost</strong> objects, such as the paper <strong>cost</strong> of Sports Illustrated magazine.<br />

Indirect <strong>cost</strong>s pose more problems. Consider the lease. Allocating the <strong>cost</strong> of the lease<br />

on the basis of the <strong>to</strong>tal floor space occupied by the staff of each magazine makes sense.<br />

This approach measures the building resources used by each magazine reasonably accurately.<br />

The more floor space a department occupies, the more lease <strong>cost</strong>s that should be<br />

assigned <strong>to</strong> it. This allocation assumes that the quality of the space (such as the layout <strong>an</strong>d<br />

the number of windows offering a good view) used by the different magazines is fairly<br />

similar. Accurately allocating other indirect <strong>cost</strong>s, such as the <strong>cost</strong> of Time Warner’s <strong>to</strong>p<br />

m<strong>an</strong>agement, <strong>to</strong> Sports Illustrated magazine is more difficult. Should these <strong>cost</strong>s be allocated<br />

on the basis of the size of the edi<strong>to</strong>rial staff? The number of magazines sold? Some<br />

other measure? It is not so clear how <strong>to</strong> measure the share of <strong>to</strong>p m<strong>an</strong>agement’s time used<br />

by each magazine. The Focus on Values <strong>an</strong>d Behaviors feature (p. 29) describes some<br />

additional issues m<strong>an</strong>agers might face when allocating <strong>cost</strong>s.<br />

EXHIBIT 2-2<br />

Cost Assignment<br />

<strong>to</strong> a Cost Object<br />

TYPE OF COST<br />

Direct Costs<br />

Example: Paper on<br />

which Sports Illustrated<br />

magazine is printed<br />

COST ASSIGNMENT<br />

Cost Tracing<br />

COST OBJECT<br />

CHAPTER 2<br />

28<br />

Indirect Costs<br />

Example: Lease <strong>cost</strong> for<br />

Time Warner building<br />

housing the edi<strong>to</strong>rs of<br />

Sports Illustrated, Time,<br />

People, <strong>an</strong>d other<br />

magazines<br />

Cost Allocation<br />

Example: Sports Illustrated<br />

magazine<br />

ISBN: 0-536-53243-5<br />

Cost Accounting: A M<strong>an</strong>agerial Emphasis, Twelfth Edition, by Charles T. Horngren, Srik<strong>an</strong>t M. Datar, <strong>an</strong>d George Foster.<br />

Copyright © 2006 by <strong>Pearson</strong> Education, Inc. Published by Prentice Hall.

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