2 an introduction to cost terms and purposes - Pearson Learning ...
2 an introduction to cost terms and purposes - Pearson Learning ...
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2-38 Cost <strong>an</strong>alysis, litigation risk, ethics. Forever Young (FY) is a division of a large cosmetics comp<strong>an</strong>y.<br />
It formulates <strong>an</strong>d sells creams <strong>an</strong>d lotions for <strong>to</strong>ning <strong>an</strong>d tightening facial skin. FY’s scientists have<br />
developed Enh<strong>an</strong>ce, a drug that must be injected by a doc<strong>to</strong>r <strong>an</strong>d lasts for two <strong>to</strong> three months. Patients<br />
are not likely <strong>to</strong> be price-sensitive <strong>an</strong>d therefore would be willing <strong>to</strong> pay the doc<strong>to</strong>r $300 per treatment.<br />
Sam Nash, Enh<strong>an</strong>ce’s VP of marketing, has found a subcontrac<strong>to</strong>r who will produce Enh<strong>an</strong>ce <strong>to</strong> FY’s exacting<br />
st<strong>an</strong>dards for $100 per treatment. FY pl<strong>an</strong>s <strong>to</strong> mark up each dose by 20% <strong>an</strong>d sell it <strong>to</strong> physici<strong>an</strong>s for $120.<br />
Amy Keely, the CEO, feels that Enh<strong>an</strong>ce is a thoroughly researched wonder drug <strong>an</strong>d at these prices, it will be<br />
popular with doc<strong>to</strong>rs <strong>an</strong>d their patients <strong>an</strong>d will reverse the sagging division fortunes. Nash, who had previously<br />
been controller of FY, points out that the litigation risk from Enh<strong>an</strong>ce is greater th<strong>an</strong> from FY’s other products.<br />
He estimates that the potential litigation <strong>cost</strong> amounts <strong>to</strong> $110 per treatment. He suggests that they fac<strong>to</strong>r<br />
that <strong>cost</strong> in<strong>to</strong> the upcoming presentation on Enh<strong>an</strong>ce <strong>to</strong> the board of direc<strong>to</strong>rs, but Keely forbids it.<br />
1. Why might Amy Keely prevent Sam Nash from including the <strong>cost</strong> of potential litigation in the presentation<br />
of Enh<strong>an</strong>ce’s economics <strong>an</strong>d pricing?<br />
2. If FY set prices by adding 20% <strong>to</strong> the <strong>to</strong>tal <strong>cost</strong> <strong>an</strong>d the litigation <strong>cost</strong> were included, how much would<br />
FY charge doc<strong>to</strong>rs for a single shot of Enh<strong>an</strong>ce? How would that affect doc<strong>to</strong>rs’ gross margins? How<br />
might this price affect the promotion of Enh<strong>an</strong>ce?<br />
3. Nash discovers that FY may be able <strong>to</strong> purchase insur<strong>an</strong>ce <strong>to</strong> reduce its own litigation risk on Enh<strong>an</strong>ce.<br />
If FY w<strong>an</strong>ts doc<strong>to</strong>rs <strong>to</strong> enjoy a minimum gross margin of 40% <strong>an</strong>d FY itself has a firm 20%-markup policy,<br />
what is the maximum per treatment litigation <strong>cost</strong> it would be willing <strong>to</strong> pay?<br />
4. Keely tells Nash <strong>to</strong> s<strong>to</strong>p worrying about a “mythical litigation issue” <strong>an</strong>d get back <strong>to</strong> work on making<br />
Enh<strong>an</strong>ce a blockbuster treatment of choice. What should Nash do now?<br />
Collaborative <strong>Learning</strong> Problem<br />
2-39 Finding unknown amounts. An audi<strong>to</strong>r for the Internal Revenue Service is trying <strong>to</strong> reconstruct<br />
some partially destroyed records of two taxpayers. For each of the cases in the accomp<strong>an</strong>ying list, find the<br />
unknowns designated by the letters A through D.<br />
Case 1 Case 2<br />
(in thous<strong>an</strong>ds)<br />
Accounts receivable, 12/31 $ 6,000 $ 2,100<br />
Cost of goods sold A 20,000<br />
Accounts payable, 1/1 3,000 1,700<br />
Accounts payable, 12/31 1,800 1,500<br />
Finished goods inven<strong>to</strong>ry, 12/31 B 5,300<br />
Gross margin 11,300 C<br />
Work in process inven<strong>to</strong>ry, 1/1 0 800<br />
Work in process inven<strong>to</strong>ry, 12/31 0 3,000<br />
Finished goods inven<strong>to</strong>ry, 1/1 4,000 4,000<br />
Direct materials used 8,000 12,000<br />
Direct m<strong>an</strong>ufacturing labor 3,000 5,000<br />
M<strong>an</strong>ufacturing overhead <strong>cost</strong>s 7,000 D<br />
Purchases of direct materials 9,000 7,000<br />
Revenues 32,000 31,800<br />
Accounts receivable, 1/1 2,000 1,400<br />
Get Connected: Cost Accounting in the News<br />
Go <strong>to</strong> www.prenhall.com/horngren/<strong>cost</strong>12e for additional online exercise(s) that explore issues affecting the<br />
accounting world <strong>to</strong>day. These exercises offer you the opportunity <strong>to</strong> <strong>an</strong>alyze <strong>an</strong>d reflect on how <strong>cost</strong><br />
accounting helps m<strong>an</strong>agers <strong>to</strong> make better decisions <strong>an</strong>d h<strong>an</strong>dle the challenges of strategic pl<strong>an</strong>ning <strong>an</strong>d<br />
implementation.<br />
CHAPTER 2<br />
Video Case<br />
CHAPTER 2<br />
58<br />
THREE DOG BAKERY: Underst<strong>an</strong>ding Cost Terms<br />
“Going <strong>to</strong> the dogs” has been good for Mark Beckloff <strong>an</strong>d D<strong>an</strong><br />
Dye. Back in 1989, they founded the first bakery just for fourlegged<br />
c<strong>an</strong>ine friends with little more th<strong>an</strong> the desire <strong>to</strong> satisfy<br />
the finicky palate of their beloved 114-pound, deaf Great D<strong>an</strong>e,<br />
Gracie. The small venture has grown from a single s<strong>to</strong>re in<br />
down<strong>to</strong>wn K<strong>an</strong>sas City <strong>to</strong> more th<strong>an</strong> 40 locations worldwide,<br />
including Jap<strong>an</strong> <strong>an</strong>d Korea. Their dog treats are made from<br />
wholesome ingredients such as flour, eggs, carrots, spinach,<br />
ISBN: 0-536-53243-5<br />
Cost Accounting: A M<strong>an</strong>agerial Emphasis, Twelfth Edition, by Charles T. Horngren, Srik<strong>an</strong>t M. Datar, <strong>an</strong>d George Foster.<br />
Copyright © 2006 by <strong>Pearson</strong> Education, Inc. Published by Prentice Hall.