Boxoffice-May.21.1979

. . . "Old
. . Toco
ATLANTA
. . .
J^arqiiee changes: M;ijoi Hollywood Previews
ushered in "A Little Romance."
The screenings were at the Akers Mill and
Southlake Theatres May 1 1 and 12. A similar
campaign was carried on for Avco
Embassy Pictures release of "Phantasm."
Boyfriends" is showing at the
Parkaire Mall Twin, Akers Mill. North De-
Kaih Twin and Southlake Rialto is
offering "Dawn of the Dead" . Hill
is (99 cents) showing "The Great Train Robbery."
Belton Clark, vice president of the .lacksonville-based
Clark firm, represented the
company at a cocktail party May 7 on the
second day of the Southeastern NATO convention.
Clark said the product reels were
first rate. Among the films shown was
"Reels of Willie Nelson's Fourth of July
Celebration." scheduled to open in Atlanta
soon.
International Picture Show, an Atlantabased
movie production and distribution
company, has reached an agreement to become
the sole United States and Canadian
distributor of a package of motion pictures
of Rank Film Distributors Ltd., whose parent
is one of Europe's oldest movie conglomerates.
The privately held local company,
which had sales of $12 million last year,
handles theatrical, nonlheatrical and television
distribution of films.
John H. Stenibler Jr. of Atlanta has been
elected president of the National Association
of Theatre Owners of Georgia. An
executive with the Atlanta-based Georgia
Theatre Co. since 1968, Stembler currently
serves as the company's operations and concessions
manager. Before his election at the
Clark Film Co. Inc. is moving their Atlanta
organization's annual meeting in Mobile,
NATO quartets effective May 15. Their new
was secretary of of
address is in the Northlake Quadrangle,
Ala., Stembler
Georgia.
Suite 382. 2200 Northlake Parkway. Atlanta,
Ga. 30084. The number is (404) 491- 'The Innocent," the final film from director
7766. Lewis Owens is the branch manager;
Luchino Visconti, will be given its
Tim Petree. booker: and a newcomer to the Atlanta premiere at Storey's Rhodes Theatre.
Bernice Clements.
A theatre spokesman says the diama
staff is
will be presented there after the current
engagement of director Marco Vicario's engagement
of "Wifemistress" ends.
CHARLOTTE
prom the desk of Eddie Marks of Stewart
and Everett Theatres: "California
Dreaming" has been booked by the circuit
and Marks suggests a free beach weekend
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FILMACK STUDIOS, INC.
for two as a tie-in with radio stations. They
could give away a weekend at one of the
coastal Carolina beach resorts. Most radio
stations have trade-out deals with beach
motels or can easily arrange the trade-out.
You can further sweeten the deal by promoting
free gas for the trip. Tie in with the
gas station to give the amount of gas necessary
to make the trip in return for advertising
as part of the promotion. Tie in with
stores to spell out the title "California
Dreaming" with sand on the carpet or floor
with beachweai window displays and use a
poster in
the window as a focal point.
Donald Shafer, assistant branch manager
for Sun Classic
Pictures Inc. of Atlanta, advises
that he has 16 features available for
sub-run and second features matinees. Some
of the pictures are: "Gulliver's Travels," "In
Search of Noah's Ark," "The Mysterious
Monsters." "The Life and Times of Grizzly
Adams," "The Bermuda Triangle" and
"Mountain Men."
Frank Jones and Allen Locke of Southern
Booking & Adv. Co. attended the NATO
of Georgia. Alabama and Tennessee meeting
at the Sheraton Hotel in Mobile. Ala.,
which began May 5. They were joined
by the executives of Fairlane/ Litchfield
Theatres. Easley, S.C. Mr. and Mrs. Sam
Cloninger represented Consolidated Theaties
of Charlotte, N.C
Screenings at Car-Mel: "Sunnyside"
(American International). "Wanda Nevada"
(United Artists).
Mr. and Mrs. Percy Osteen of Anderson
Theatres. Anderson, S.C. were in town to
see "Manhattan" (United Artists) and "Meatballs"
(Paramount).
Top grosses of the week: "Love at First
Bite," 'The Deer Hunter." "The Champ."
"The China Syndrome" and "Dawn of Ihe
Dead."
New pictures on the marquees: "Firepower."
"A Different Story." "Love at First
B;te" and "Get Out Your Handkerchiefs."
Max Rosenbiirg was in from New York
City conferring with Bill Simpson of Simpson
Dist. Co. on his new picture. "House of
Crazies," which promises to be a smash hit
at the boxoffice. It has a notable cast of
marquee value, starring Peter Gushing,
Richard Todd, Barbara Parkins. Herbert
Lom and Britt Ekland. The director is Roy
Baker, who with this film celebrates his
25th year as a director. The film was
screened at Car-Mel and was received enthusiasticallv.
"Everything for your theatre— except
©
film"
Drive N.E.
800 S. Graham St.
Atlanta, Go. 30324
Charlotte, N.C. 28202 Blind Bid Law's Effect
(404) 876-0347
(704) 334-3616
Yello Surface in NX.
CHARLOTTE. N.C. — Although North
Carolina's new anti-blind bidding law may
704-333-9651 /^l f u Hi t C /
make a difference in available movies and
L^hanotte theatre ^uppli^
their prices, distributors and exhibitors say
it is too early to tell.
Full Line Theatre Supply House
The law, which passed the General Assembly
229 S. Church Street
CIS
April 25 and takes effect July 1.
• P. O. Box 1973 Charlotte, N.C. 28201 prohibits movie distributors from renting
•
(Continued on page S-4)
May S-3