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BOXOFFICE LEADS THE FIELD<br />
with more exhibitor subscribers<br />
because it publishes . . .<br />
MORE<br />
Local and National News<br />
MORE Booking<br />
Information<br />
MORE Showmandising Ideas<br />
MORE Projection<br />
Information<br />
MORE Equipment and Concession Tips<br />
MORE Convention Coverage<br />
MORE on all counts tfiat count most<br />
—read and relied on by MORE Theatremen<br />
than any other film trade paper in the world<br />
THE NATIONAL FILM WEEKLY - WITH THE LOCAL TOUCH!