Boxoffice-May.21.1979

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G'tosr
I Tfte /979 Annual Seating Review
Your patrons spend nearly all of their time in your theatre sitting in the auditorium
seats. If you've got a good quality picture, but your patron has to shift and
squirm during the time the show runs, then you're going to have a dissatisfied customer.
Probably the best tesi of a theatre seat for comfort is to actually sit through a
feature film showing. If you find it uncomfortable, so will your patrons. Make this test
on your present seating and perhaps you may decide to replace your furnishing.
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DURABILITY
DELIVERY
DESIGN
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4" to 17
GRIGG EQUIPMENT CO.
Griggs Equipment Co.. Belton, Tex.,
offers a wide range of styles and a
large selection of fabrics and finishes
to answer every use, design and budget
requirement. Shown above is the model
4200 Push-Back chair and below is the
model 4252 chair featuring a fullmoulded
five-inch polyurelhane cushion
and an extra high back with a threeinch
foam and Melamine plastic back
shell. The seat pan and uplift are made
of steel. Other features of the firm's
seats include no-sag positive seat stops;
19. 20. 21 and 22-inch seat and back
sizes; floor or riser mounted Permocast
aluminum standards; solid hardwood
or padded fabric-covered arms, and
lough, durable Cvcohic wood ^ruined
Mclaniiin- or sled seal
hacks.
IRWIN SEATING CO.
Irwin Seating Co., Grand Rapids,
Mich., combines luxury and comfort
in it's "Loge" line. The deep seats, thick
backs and wide arms of the Loge line
are available in the full line of upholstered
theatre chairs and have reportedly
gained wide acceptance since their
introduction. Irwin's PAC features an
acoustically engineered, padded, upholstered
rear and is a favorite for
performing arts centers and screening
rooms. Irwin Seating Co., with over
70 years experience, can reportedly
provide a complete package of quality
seating for the most discerning buyer.
Other sealing lines include the Citation,
Atlas-Hi-Back, Comet and Gladiator
chairs designed specifically for theatre
sealing. Irwin Sealing also provides a
complete sealing package for theatre
owners, including delivery and full
installation.
Self-spacing panels that are
EFFECTIVE
ECONOMICAL
EASY TO USE
Samples on request. For complete
information, pleyse call immediately.
213-747-6546
1319 West 12th Place Los Angeles, CA 90015
I
The MODERN THEATRE SECTION