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MASSEY SEATING CO.<br />
Two popular chair models that Massey<br />
Seating Co., Nashville. Tenn.. offers<br />
are, top to bottom, the Astro-Rocker<br />
and Rocker-Lounger. The big, oversized<br />
Astro-Rocker, and its companion<br />
Astro-Lounger, feature three foampillar<br />
back supports and a fidl-depth<br />
foam cushion seat. The latter has the<br />
same distinctive styling and construction<br />
as the former, except that it<br />
is stationary. A fool-proof rocking<br />
mechanism, permitting an automatic<br />
adjustment for the proper seat pitch,<br />
has contributed to the Rocker-Lounger<br />
becoming "the standard of comparison<br />
in theatre seating." The Loge model<br />
is available with the same features.<br />
AMERICAN SEATING CO.<br />
American Sealing Co.. Grand Rapids.<br />
Mich., continues to be a leader and one<br />
of the world's largest manufacturers of<br />
public seating with its maintenancefree<br />
35 M series, which reportedly exceeds<br />
seating criteria in quality, comfort<br />
and quiet operation. Within its 35<br />
M series is the model 35M-FR found<br />
in installations world wide. A large<br />
section of upholstery fabrics, colors and<br />
aisle treatments are available. Write No. 10 on Reader's Service Card<br />
The New World Heavyweight<br />
Champion<br />
Irwin's new Louc line is a<br />
kiidckout.<br />
Wc began with our proven style<br />
and durability. Then, we made<br />
our seat eushion a lot deeper<br />
(Hir armrests longer and witler<br />
and we gave our baeks a lot<br />
thieker padding.<br />
/HARRY<br />
MELCHER<br />
THEATRE EQUIPMENT<br />
Complete Projection and<br />
and<br />
Equipment<br />
^^^^^<br />
Concession<br />
Sound<br />
3607-15 W. Fond du Uc<br />
(414) 442-5020<br />
yiju,.<br />
Equipmint<br />
Reinforcement<br />
Service and Repair<br />
Wl 53216<br />
Now we've got tiic most eomfortable<br />
theatre chair available<br />
anywhere. A chair that won't<br />
go eiown tor the count.<br />
So wh\ go with a pait'oka<br />
"<br />
when you can ha\e the Champ<br />
Irwin Seating Drop us a note at the C'liamp's<br />
Company training camp. We're proud of<br />
'•^'•"" heavvweigiit. and we'd<br />
rrlnli'Hj'lK<br />
Mirh. 4!)'ioi reaHx hke to show you wh\<br />
No. 12 on Reader's Service Cn<br />
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