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THE PROMOTION AND MERCHANDISING<br />
GUIDE<br />
Send news of adyertising campaigns and pubUcity io STU GOLDSTEIN, MERCHANDISING EDITOR<br />
Trivia Contest Tops<br />
'Champ' Exploitation<br />
For the promotion of "The Champ."<br />
Gary Goldstein of Northeast Theatre Corp.<br />
initiated campaigns in two markets. In<br />
Providence, WPRO-FM ran their "Champ"<br />
contest with hourly ticket giveaways to see<br />
the film at the Showcase Cinema in Seekonk,<br />
Ma. There was one promo at the top<br />
of the giveaway hour. Later, listeners were<br />
told that "The Champ" is the touching story<br />
of a father-son relationship and that they<br />
can win tickets to see the film by answering<br />
a trivia question about famous fathers<br />
and sons . . ." An additional "Champ" promo<br />
was run with the answer. Also, four<br />
"Champ" teaser promos ran throughout<br />
each giveaway day. Total spot value<br />
$1450.^<br />
Hockey Sponsor Tie-In<br />
In New Haven, Conn.. WAVZ ran a<br />
ticket giveaway from 9 a.m. to noon. As the<br />
station sponsors of the local New Haven<br />
Nighthawks Hockey Games. WAVZ asked<br />
listeners to call in and say "The Nighthawks<br />
are "the Champs" of New Haven" to win<br />
two tickets to see "The Champ" at the<br />
Showcase Cinema in Orange, Conn. In addition<br />
to a teaser promo and two promos with<br />
each actual giveaway, WAVZ ran ten additional<br />
plugs. Total each value was $1400.<br />
1960s Revisited in Pittsburgh<br />
TIME STANDS STILL—Suddenly it was the 1960s all over again in Pittsburgh as<br />
the Kings Court Theatre enlisted a group of local actors to call attention to "Hair."<br />
Remember the 60s Kings Court Theatre<br />
manager Herman Hartman remembered the<br />
decade well at his Pittsburgh opening of<br />
"Hair."<br />
One week before the opening, the manager<br />
enlisted a group of local actors to dress<br />
in the style of the late 'bQs and stage a "protest<br />
march" in front of the theatre. They<br />
carried signs saying, " 'Haiir': opens soon at<br />
Ihe Kings Court."<br />
The Saturday preceding the opening in<br />
eluded a local actor dressed as a king passing<br />
out leaflets in the downtown area. Radio<br />
station WPEZ assisted in the premiere. Hartman<br />
also decorated the lobby with daisies<br />
and peace signs popular to the era. A group<br />
of actresses and actors dressed in the costumes<br />
of the '60s sat in the lobby to greet<br />
Ihe guests and a guitarist played the music<br />
popular to the period.<br />
TAKE DOWN"<br />
GUESTS—Nassau<br />
Corp.'s Joy Theatre in New Orleans<br />
added extra punch to their engagement<br />
of Buena Vista's "Take Down" with<br />
the city's Brother Martin High school<br />
wrestlim; team invited as guests.<br />
Free 'Battlestar' Tickets<br />
Hidden in Salt Lake City<br />
As an annual event, the Salt Lake City<br />
Parks Commission sponsors a big Easter<br />
Egg Hunt in Liberty Park. Co-sponsor this<br />
year was the Z.C.M.I. Merchants Association,<br />
which provided the bulk of the prizes<br />
and goodies offered in the event which<br />
drew an estimated 10,000 persons to the<br />
park.<br />
One of the elements in the event which<br />
received heavy promotion via the Parks<br />
Commission, Z. C. M. I. Center and KSL<br />
Radio was a free showing of Universal's<br />
"Battlestar Galactica" for 700 children who<br />
had won free tickets.<br />
A massive coloring contest was launched<br />
advertising the Easter Egg Hunt and "Battlestar<br />
Galactica." A line drawing of the<br />
theatrical poster was created and printed<br />
on 20.000 flyers which went into Salt Lake<br />
City public schools as well as the SO stores<br />
in<br />
the Z.C.M.I. Center.<br />
The first 350 entrants in the contest received<br />
tickets. The other 350 tickets were<br />
hidden in<br />
easier eggs for the big hunt.<br />
19 Fully Dressed Draculas<br />
Give Bite to AI's 'Love'<br />
April 26th was a strange day at Brookfield<br />
Square Shopping Center in Milwaukee.<br />
It was WQFM's special premiere<br />
screening of "Love at First Bite." That in<br />
itself wasn't strange, but the 19 people who<br />
showed up in Dracula costumes did shake<br />
Lip a few mall patrons. It was WQFM's contest<br />
tie-in to find the best Dracula. The winner<br />
became the proud recipient of a $900<br />
stereo system, 6 albums a month for a year,<br />
and a night on the town including dinner<br />
and tickets to an Alpine Valley Concert. No<br />
one expected 19 fully dressed Draculas. and<br />
judging was next to impossible. Everyone<br />
who entered received an album 6 pack from<br />
the station.<br />
BOXOFFICE Showmandiser :: May 28, 1979 II
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