DR JOHN MORGAN

MATRIX PROMOTION
HAS WHEELS IN MOTION FOR 2015 CYCLING SUCCESS
Olympic champion, Laura Trott OBE, signs for Matrix Fitness cycling team
Matrix Fitness is delighted that World
and double Olympic cycling champion,
Laura Trott OBE, will be joining the
Matrix Fitness cycling team in 2015.
The current British road race
champion will move to the team
with effect from 1 January 2015, and
will ride a program of key events
that complement her track racing
commitments and intended build up
for the Rio Olympic Games in 2016.
Commenting on the signing, Jon
Johnston, Managing Director of Matrix
Fitness said:
“Laura brings a new dimension to
the team in her role as ambassador for
cycling and as a role model for young
people. She is still only 22 years old,
but she has already achieved so much.
I cannot think of a better person to
inspire youngsters to get active.”
Dani King MBE launches IC7 Indoor Cycle
“The most relevant, smoothest, static bike I have ever trained on!”
Olympic Champion cyclist and ‘Team Matrix’ Ambassador, Dani King MBE,
officially launched the power-based Matrix IC7 Indoor Cycle and Coach by
Color® Power Program to the UK market at Leisure Industry Week.
The IC7 is the latest product in the Matrix Fitness portfolio to be ‘Powered
by ICG®’, and boasts indoor cycling’s first two-stage drivetrain, which enables
the market’s most accurate (+/-1%) direct Wattrate® (Power) meter. The bike’s
performance metrics are delivered to the rider via the patent-pending Coach
By Color® Training Console, which vividly displays the user’s effort and power
in various coloured zones.
Another giant leap on the horizon
for Matrix Fitness’ cycling team
After five years’ concerted effort to develop women’s
cycling, On The Drops – the management team behind
Matrix Fitness-Vulpine – hopes to create a domestic
professional team for British road riders to aspire to. Their
ambition looks set to be rewarded with plans in place for
them to become a full UCI pro team in 2015.
After working hard to secure superb elite riders,
including Laura Trott MBE, and World Team Pursuit
champion, Elinor Barker, the final team line-up has now
been confirmed as: Laura Trott, Elinor Barker, Lucy Martin,
Molly Weaver, Jessie Walker, Harriet Owen, Mel Lowther,
Sara Olsson, Christina Siggaard, and Penny Rowson.
One to watch… Mel Lowther
Following two years on the
British Olympic Development
Programme (ODP), Matrix
Fitness rider, Mel Lowther
will be joining the ranks of
the elite riders in 2015. The
aggressive rider, known for her
breakaways, has demonstrated
superb form since joining the
Matrix team in 2013, including
securing an impressive 7th
place at the recent Junior
World Championships in Spain.
www.matrixfitness.co.uk