DR JOHN MORGAN

PROJECT PROFILES
PROJECT
PROFILE
PROMOTION
Supplier showcase
We take a look at recent projects by Precor, Life Fitness and Prospec
NETWORKED PARTNERSHIP
Client: Goodwood Hotel and Health Club
Supplier: Precor
he Goodwood Hotel
and Health Club on the
prestigious Goodwood Estate,
T amid the stunning Sussex
Downs, has a TripAdvisor ‘Certificate
of Excellence 2014’ and a rating of
four stars. Renowned for its two PGA
(Professional Golfers’ Association)
championship courses, it also features
state of the art fitness facilities.
In 2013, the 160sq m (1,725sq ft) gym
was refi tted with Precor CV equipment,
all offering Preva networked fi tness.
Since then, the hotel’s satisfaction
ratings on TripAdvisor have been higher
than ever before, with a consistent
score of 82 per cent and above.
Kathryn Gard, operations manager
(leisure) for Goodwood Health Club,
comments: “We were confi dent from
the start that Preva would add clarity,
aiding us in understanding our 2,000
members more and therefore positively
impacting on retention and sales.
“When we talk to prospective
members about what Preva and Precor
can do to support them in achieving
their goals, they are always blown away
and their own confi dence in the product,
just from the short demonstration, is
very visible and very real.”
Leisure manager Jen Evans
adds: “Precor equipment and Preva
is incredibly intuitive and easy for
The hotel and club has a TripAdvisor
Certificate of Excellence 2014
Preva’s goal-setting capabilities are an asset to the hotel’s wellness consultations
members to navigate. The Preva app is a
wonderful addition, ensuring workouts
done outside the gym are included in an
exerciser’s programme and contributing
to rewards given within goal-setting.”
With Preva now playing an integral
part in goal-setting and motivation,
the hotel is launching a wellness
consultation scheme that encourages
a well-rounded lifestyle, taking into
account swimmers, runners, cyclists,
fi tness enthusiasts and class-goers.
The hotel also uses Preva’s
personalised messaging and club feed
functionality to build the business, and
has concentrated on two main areas:
promotion of services such as personal
training, and boosting class occupancy
in low attendance classes. As a result,
personal training revenue reached
over £30,000 in 2013 – a continuing
trend in 2014 – while class occupancy
levels reached 71 per cent.
But Preva is about more than just
what’s visible in the gym. “Preva also
impacts the member and guest journey
without them even knowing,” continues
Gard. “The networked equipment is
centrally tested every 15 minutes to
ensure full functionality, which seriously
reduces machine downtime.
“Prior to installing Precor, we often
had to wait over three days for a
call-out to malfunctioning pieces, and
factor in a two- to six-week wait for
parts. With the Preva network prereading
the machines, the engineer can
come prepared with tools and parts to
correct the problem. It’s a tremendous
benefi t, substantially improves the
customer experience and promotes
retention with a greater perceived
value in membership.”
Retention levels have reached record
levels, which the club attributes to the
installation of Precor and Preva.
Gard adds: “Precor was an obvious
choice for us. Not only did the
equipment tick all the boxes in terms
of functionality, but the support –
from sales, service and software
through to maintenance – also
delivered above expectation.”
Details: www.precor.com
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