DR JOHN MORGAN
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MANAGEMENT SERIES<br />
SHOW ME<br />
THE MONEY<br />
Gyms and health clubs<br />
rise or fall on the<br />
strength of their<br />
financial control and<br />
keeping the confidence<br />
of stakeholders and<br />
shareholders. Katherine<br />
Selby asks two industry<br />
experts for their advice<br />
T<br />
he iconic scene in Jerry Maguire<br />
where Tom Cruise’s sports<br />
agent character is forced to<br />
yell “show me the money”<br />
to keep his demanding athletic client<br />
happy is perhaps extreme – one hopes<br />
finance directors of health clubs and<br />
leisure centres don’t have to be quite so<br />
loud or humbled to keep stakeholders,<br />
shareholders and members on board.<br />
But they are nevertheless accountable<br />
to clear a profit and invest wisely.<br />
Here, two leading operators speak<br />
frankly about financial control and share<br />
key insights. Duncan Jefford, southeast<br />
regional director of public sector<br />
operator SLM, trading as Everyone<br />
Active, has spent all his working life<br />
immersed in the health and fitness<br />
business. He started out as a PT and<br />
worked his way up through the ranks,<br />
supplementing this hands-on knowledge<br />
by completing various financial courses<br />
with the Institute of Directors to ensure<br />
SLM’s continued success.<br />
Nick Harding, group finance director<br />
for énergie, has a Plc background and<br />
When SLM wins a new<br />
contract, Jefford starts with<br />
a three-year budget, giving<br />
the facility time to mature<br />
MEET OUR EXPERTS<br />
Duncan Jefford, south-east<br />
regional director at Everyone<br />
Active, has 15 years’<br />
experience in the leisure industry and<br />
has worked as a fitness trainer, group<br />
development manager and area manager.<br />
He currently looks after 41 sites within<br />
the south-east region and has<br />
accountability for over £50m.<br />
Email: duncanjefford@everyoneactive.com<br />
Web: www.everyoneactive.com<br />
Nick Harding, group finance<br />
director at énergie, has over<br />
12 years’ accountancy and<br />
finance experience. Over the<br />
last three years at énergie, he<br />
has provided a valuable contribution to<br />
redesigning the company strategy into<br />
what it is today. The énergie network<br />
now consists of 79 clubs with nearly<br />
100,000 members.<br />
Email: nick@energiehq.com<br />
Web: www.energiefranchise.com<br />
ALL PHOTOS: WWW.SHUTTERSTOCK.COM<br />
76<br />
Read Health Club Management online at healthclubmanagement.co.uk/digital<br />
November/December 2014 © Cybertrek 2014
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