DR JOHN MORGAN

PROJECT PROFILES
PROJECT
PROFILE
PROMOTION
GOING STRONG
Client: Life Leisure
Supplier: Life Fitness
S
tockport leisure provider
Life Leisure has extended its
fitness centre at Houldsworth
Village, adding a new
functional training suite with over 100
pieces of high performance Life Fitness
and Hammer Strength equipment.
An indoor fi ve-a-side football pitch
was converted into the new functional
training/strength and conditioning area,
where members now have access to
the complete Hammer Strength Range
including HD Elite power racks and
platforms, Hammer Strength plateloaded
equipment, Hammer Strength
MTS, benches and racks.
Life Leisure decided to install the
new area in recognition of the growing
popularity of strength training –
increasingly viewed as an essential
part of a complete physical activity
programme for all members, whatever
their fi tness level, ability or gender.
Strength training features in the top
fi ve 2014 ACSM (American College of
Sports Medicine) fi tness trends, along
with body weight training and HIIT
(high-intensity interval training). Life
Leisure’s new installation acknowledges
both the popularity and the importance
of these training methods.
The centrepiece of the new facility
is the Life Fitness Synrgy360 XM – a
versatile exercise system designed for
group training that offers six training
spaces incorporating six-rung monkey
bars. A huge range of functional and
bodyweight exercises are possible
on and around the Synrgy360, which
also offers the perfect introduction
to strength and conditioning for all
demographics and populations.
In addition to this successful
installation, which was completed in July,
Houldsworth Village has been working
with British Weightlifting and plans to
offer the facility as a venue for Hammer
Strength Clinics in the future.
Chris Finnigan, account manager at
Life Fitness, says: “The latest expansion
at Houldsworth Village has underlined
its position as an elite training facility
in the north-west. With demand for
functional training and strength and
conditioning training growing, members
now have access to the latest innovative
equipment for the ultimate workout.”
Malcolm McPhail, chief executive of
Life Leisure, says: “Providing accessible,
affordable and inclusive fi tness is an
essential requirement for Life Leisure
facilities, and the new-look training area
at Houldsworth Village is no exception.
Through our partnership with Life
Fitness, members can enjoy best-in-class
fi tness equipment that clearly sets us
apart from our competitors.”
Details: www.lifefitness.co.uk
The new functional training area was converted from an indoor football pitch
90
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November/December 2014 © Cybertrek 2014