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DR JOHN MORGAN

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Morgan talks to 80 per cent of patients about<br />

exercise, including talking to parents about their kids<br />

My patients cost the hospital £8,000 per 1,000 population,<br />

compared to £12,000–13,000 per 1,000 population for<br />

another local GP surgery of similar size and standing<br />

to them about that and giving them a<br />

real life option – the choice between<br />

taking medication and using exercise to<br />

treat and prevent disease… I fi nd most<br />

of them want to take responsibility for<br />

their own health. Some will want the<br />

easier solution of a pill, but the vast<br />

majority are willing to give exercise a go.”<br />

Integrated healthcare<br />

Morgan has been practising what he<br />

preaches for many years, based out of<br />

Wigan’s Pennygate Medical Centre.<br />

“Back in the day, when practice-based<br />

commissioning was starting – which was<br />

probably about 10 years ago – I built a<br />

gym in our practice. I used two fairly<br />

sizable rooms in our new building, one<br />

into which I put cardiovascular<br />

equipment and another where I<br />

mirrored the walls to use as an aerobics<br />

studio; we employed a REPS Level 4<br />

trainer to come in and deliver exercise<br />

classes for us. That meant I could refer<br />

people directly into our own gym.<br />

“The rationale was to try and make<br />

exercise inextricably linked with<br />

health – physically putting exercise<br />

facilities into the building to create<br />

a true health centre rather than a<br />

disease centre. I think too often the<br />

NHS concentrates on treating disease<br />

rather than promoting health.<br />

“And it’s still going strong: ours is<br />

one of the few general practices in the<br />

country that has a cardiovascular gym<br />

and aerobics studio inside it. I walked<br />

past literally an hour ago and there<br />

were people using it.<br />

“We offer 12-week programmes, free<br />

of charge, after which we encourage<br />

people to progress into local facilities<br />

– especially the Active Living in Wigan<br />

scheme – to continue their exercise.<br />

And we’ve seen great results, including<br />

among genuinely sedentary, obese<br />

people and right through the age ranges.<br />

“I remember one lady in her late 60s/<br />

early 70s who had never exercised in<br />

her life, and she turned up for her fi rst<br />

exercise class in twin set and pearls.<br />

There are so many anecdotes like that.<br />

But people soon get used to it and the<br />

whole thing has ballooned: we have<br />

walking groups now too, which the<br />

patients have taken over and organise<br />

and lead themselves. Those are excellent<br />

for their social aspect too, and for the<br />

fact that people don’t really feel like<br />

they’re exercising – they enjoy it.<br />

“The whole programme has really<br />

enhanced the physical and mental health<br />

of our patient population.”<br />

Weight of evidence<br />

And there’s data to prove it, including<br />

a 2012 audit of Morgan’s 12-week<br />

programme by students at Manchester<br />

University. So what were the results<br />

that most excited him<br />

“It was probably the self-reported<br />

change in mood: 92.5 per cent of<br />

participants said they’d experienced<br />

an improvement of mood. Also, 94 per<br />

cent of people reduced their blood<br />

pressure, independent of any medication.<br />

“Meanwhile 81 per cent had<br />

decreased hospital admissions and GP<br />

consultations in the 12 months after the<br />

exercise programme compared to the<br />

previous 12 months. Not only that but<br />

November/December 2014 © Cybertrek 2014 Read Health Club Management online at healthclubmanagement.co.uk/digital 43

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