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Annual Report 2010 - ProCredit Bank

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maintain relationships with potential clients from<br />

our various target groups, identify their needs, and<br />

make appropriate recommendations. The acquisition<br />

process had previously been conducted by<br />

various staff; the new, consolidated approach has<br />

proven to be more efficient and effective.<br />

Lending<br />

Despite the unpredictable macroeconomic environment,<br />

we focused on loan portfolio development<br />

and quality throughout the year. We were<br />

acutely aware of the need to provide affordable<br />

Management Business Review 15<br />

funding to our clients at a time when other banks<br />

were charging high risk premiums. While it is<br />

true that our Very Small and Small clients were<br />

the hardest hit by the decline in consumption, the<br />

bankruptcy of their partners and higher taxes,<br />

they were and are the key to economic recovery.<br />

We ended the year with a gross loan portfolio of<br />

RON 766 million (EUR 179 million) and 28,900<br />

loans, which represented a slight decrease of<br />

1.24% in volume and a decrease of 18.7% in<br />

number. We disbursed 10,411 loans totalling<br />

RON 396 million (EUR 94 million) with an average<br />

amount of RON 38,066 (EUR 9,042). Allowances

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