Annual Report 2010 - ProCredit Bank
Annual Report 2010 - ProCredit Bank
Annual Report 2010 - ProCredit Bank
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28<br />
<strong>Annual</strong> <strong>Report</strong> <strong>2010</strong><br />
Hungary<br />
Branch Network<br />
At the end of <strong>2010</strong>, <strong>ProCredit</strong> <strong>Bank</strong> Romania had<br />
a total of 37 offices located in 20 different towns<br />
and cities across the country. In order to ensure efficient<br />
communication between the branches and<br />
the bank’s headquarters, and among branches in<br />
the same part of the country, the network is organised<br />
into four regions – South, East, Transylvania<br />
and Bucharest – each headed by a regional<br />
manager. Every region combines service points<br />
and branches that serve both key development<br />
lines of the institution: urban business development<br />
and agricultural portfolio development, as<br />
agricultural production is spread relatively evenly<br />
across the country. In addition, each region<br />
contains large cities, where we find the highest<br />
potential for new business related to our target<br />
group of small and medium-sized companies.<br />
Since 2009, as part of our ongoing effort to respond<br />
in a more differentiated manner to our<br />
customers’ needs, our lending business has been<br />
concentrated in specialised branches, where the<br />
majority of our business client advisers and credit<br />
Serbia<br />
Arad<br />
Timisoara<br />
Cluj-Napoca (2)<br />
Ramnicu Valcea<br />
Craiova (2)<br />
Slatina<br />
Dabuleni<br />
Ukraine<br />
Baia Mare Suceava<br />
Sibiu<br />
Alexandria<br />
analysts are now based. These branches provide<br />
not only credit products but also all of the bank’s<br />
other services for business clients and private<br />
individuals, including various types of account<br />
services, foreign exchange, money transfers and<br />
utilities payments.<br />
In addition to the full-scale branches, the bank<br />
now also operates small service points in strategic,<br />
often densely populated neighbourhoods.<br />
The service points are designed to be convenient<br />
places for both private individuals and enterprises<br />
to do their day-to-day retail banking<br />
business, but do not process loan applications.<br />
At the other end of the scale, one of the oldest<br />
branches in Bucharest and the most successful<br />
in attracting small and medium clients was relocated<br />
and rebranded as a Business Centre, i.e.<br />
as a branch offering additional specialist services<br />
to meet the more complex needs of these larger-scale<br />
customers. During <strong>2010</strong>, three branches<br />
and three service points were closed in order to<br />
concentrate the available resources in locations<br />
Targu Mures<br />
Pitesti<br />
Brasov (2)<br />
Bucharest (13)<br />
Iasi (2)<br />
Romania<br />
Ploiesti<br />
Bulgaria<br />
Bacau<br />
Braila<br />
Moldova<br />
Constanta (2)<br />
Ukraine<br />
Black<br />
Sea
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