eu market survey 2003 - crecer

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France is by far the biggest table- & kitchenware market, accounting for 27 percent of the total EU consumption. At a considerable distance, we find the United Kingdom (19%) and Italy (16%), which pushed Germany out of the top three. As can be seen in Figure 3.1, the United Kingdom and Portugal represent the fastest growth in the review period (1998 to 2002). Both grew by approximately 30 percent (horizontal axis) during that period. Solely looking at 2002, Greece was the star performer, as the Greek market grew by 7 percent that year (vertical axis). The German market, which is located on the left-bottom side of Figure 3.1, remained rather stable, the market only growing by 2 percent in 2002. The countries located in the top-right corner of Figure 3.1 achieved the most growth over the review period. With a share of 32 percent, the plasticware market is the biggest table- & kitchenware market. In 2002, the plasticware market represented a value of € 5.9 billion. Figure 3.2 Table- & kitchenware products shares in EU, 2002, % of total value Figure 3.3 Table- & kitchenware consumption by EU-member countries, 2002, % of EUtotal China & Porcelain Cutlery 11.0% 13.9% China & Porcelain, Ceramicware 13.0% 16.8% Ceramicware , 16.8% Cutlery, 11.0% Glassware 27.2% Plasticware 31.9% Plasticware, 31.9% Netherlands, 3.6% Spain, 6.7% Other EUmember countries, 13.7% Germany, 15.0% Italy, 15.7% France, 26.6% United Kingdom, 18.7% Glassware, 27.2% Source: Euromonitor ‘Consumer Europe’, 2003/04 The French table- & kitchenware market is by far the biggest in the EU, totalling to almost € 4.9 billion (excl. metalware and woodware) in 2002. That year the market grew by 3.5 percent. According to Euromonitor, France’s high ranking is due to the importance of long social meals, combined with a significant national cuisine, meaning that the French table- & kitchenware market is more formal than in other countries. This is reflected in the popularity of formal dinnerware, like glassware, china and porcelain and cutlery. However, as in the rest of the EU, the French market is steadily shifting to less formal products, such as plasticware, which are becoming increasingly important. Plasticware, the biggest segment in France amounted to € 1.7 billion in 2002, representing a 35 percent share of the total French table- & kitchenware market. France’s second table- & kitchenware segment in size, glassware, continued to grow, after being down in 1999 and 2000. Ceramicware, china and porcelain together accounted for 25 percent of the table- & kitchenware consumption in 2002. Cutlery was the star performer in France’s table- & kitchenware market. Since 1998, the market has grown by more than 20 percent and amounted to a value of € 757 million. The French metalware market is extrapolated at an amount of € 944 million in 2002. 16
Figure 3.4 Value of consumption table- & kitchenware segments per country, 2002, in € million Netherlands 65 86 126 137 243 Spain 124 180 156 419 352 Germany 336 587 476 517 844 Italy 251 247 429 628 1,318 United Kingdom 172 347 642 572 1,689 France 540 654 757 1,233 1,700 € - € 200 € 400 € 600 € 800 € 1,000 € 1,200 € 1,400 € 1,600 Plasticware Glassware Ceramicware China & Porcelain Cutlery € 1,800 Source: Euromonitor, 2003 United Kingdom The British table- & kitchenware market has shown an enormous growth. In the five-year period between 1998 and 2002, the market grew by almost 30 percent. This, however, was mainly caused by stunning growth in the late nineties. In 2002, the British market grew somewhat over 4 percent, to a value of € 3.4 billion The British table- & kitchenware market is characterised by a less formal style than the French or Italian markets. The British seem to prefer practicality, durability and design rather than formal table- & kitchenwares. This is reflected in the popularity of plasticwares. In 2002, plasticwares accounted for almost 50 percent of the table- & kitchenware consumption in the UK. In 2002, the UK’s second segment, ceramicware showed a low growth for the second year in a row, growing only by 2 percent, to € 642 million. British glassware consumption grew by more than 4 percent in 2002. In comparison with the EU average, the British glassware market is relatively small in size, as the market represented a value of around € 572 million. British spending on cutlery is relatively small in comparison with other EU countries. In 2002, cutlery made up only 5 percent of the British table- & kitchenware sales. Despite this small size, cutlery is one of the best-growing product groups in the British tableware- & kitchenware market. Extrapolations indicate that British metalware consumption is the highest in the EU, amounting to approximately € 1 billion in 2002, on top of the € 3.4 billion for the other segments. 17
Page 1 and 2: EU MARKET SURVEY 2003 TABLEWARE, KI
Page 3 and 4: Table of Contents EU Market Survey
Page 5 and 6: REPORT SUMMARY This survey profiles
Page 7 and 8: Opportunities Because of the increa
Page 9 and 10: After having read Part A, it is imp
Page 11 and 12: 1 PRODUCT CHARACTERISTICS This surv
Page 13 and 14: 2 INTRODUCTION TO THE EU-MARKET The
Page 15: 3 CONSUMPTION This chapter presents
Page 19 and 20: Glassware is the largest table- & k
Page 21 and 22: etailers are aggressively designing
Page 23 and 24: popularity of certain products. Coo
Page 25 and 26: 3.3 Consumption patterns and trends
Page 27 and 28: Social diversity The modern consume
Page 29 and 30: 4 PRODUCTION Over the last decade,
Page 31 and 32: The EU plasticware market is domina
Page 33 and 34: In contrast to the metalware sector
Page 35 and 36: Looking at the Eurostat statistics
Page 37 and 38: product is rising. The import of pl
Page 39 and 40: showed a tremendous development in
Page 41 and 42: The importance of relatively small
Page 43 and 44: Origin of imports In total, the EU-
Page 45 and 46: Origin of imports Like the china &
Page 47 and 48: Origin of imports Thailand and Chin
Page 49 and 50: The other developing countries (exc
Page 51 and 52: 6 EXPORT Total exports by the EU Th
Page 53 and 54: EU destinations, the United States
Page 55 and 56: Overview In the figure below we hav
Page 57 and 58: The third option is called the long
Page 59 and 60: Both supermarkets and hypermarkets
Page 61 and 62: Table 7.2 France major retailers se
Page 63 and 64: Table 7.6 Spain’s major retailers
Page 65 and 66: 8 PRICES Price is an important aspe
Page 67 and 68:
9 REQUIREMENTS FOR ACCESS 9.1 Non-t
Page 69 and 70:
In 25 years, fair trade has develop
Page 71 and 72:
NEN-EN-ISO 8442- 7:2001 NEN-EN-ISO
Page 73 and 74:
These standards have been implement
Page 75 and 76:
Lomé Convention Products originati
Page 77 and 78:
PART B EXPORT MARKETING GUIDELINES:
Page 79 and 80:
In Chapter 9, the requirements for
Page 81 and 82:
E. Observe activities in the branch
Page 83 and 84:
Partnership According to the Intern
Page 85 and 86:
If your price is too low, it mostly
Page 87 and 88:
PRODUCT PROFILE: MUGS Market requir
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Production capacity Although some f
Page 91 and 92:
11.4 Financing Obtaining financial
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12 DECISION MAKING 12.1 SWOT and si
Page 95 and 96:
Presentation of product characteris
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13.4 Handling the contract Differin
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13.5 Sales promotion One of the maj
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A ‘ranking strategy’ is very im
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GLASSWARE Hs code Description 7013
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9290 Knives with fixed blades of ba
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Leading EU suppliers, per EU countr
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Import of table- & kitchenware by G
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Export of table- & kitchenware by F
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APPENDIX 4.1 STANDARDS ORGANISATION
Page 115 and 116:
British Glass Manufacturers Associa
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MACEF (September and January/Februa
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FRANCE Art & Decoration Internet: w
Page 121 and 122:
Verwey Chemical Laboratory (Testing
Page 123 and 124:
APPENDIX 6 LIST OF ACP COUNTRIES Th
Page 125:
APPENDIX 8 LIST OF PROCESSES WHICH
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