eu market survey 2003 - crecer

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5 IMPORTS Trade statistics given in this chapter and in Chapter 6, derive from Eurostat, which bases its statistics on information from the Customs and EU companies. Especially in the case of intra-EU trade, not all transactions are registered, such as those made by smaller companies and transactions from non-EU sources (see remarks on trade statistics in Chapter 2). On the other hand, figures for trade between the EU and the rest of the world (Extra-EU) are accurately registered and are, therefore, more precisely represented in these statistics. Nevertheless, these statistics must be treated with extreme caution and are only intended to give an indication of trade flows in the international table- & kitchenware market. The statistics specify total imports, divided into volumes/values, sourced from other EU-countries (Intra-EU), non-EU-countries (extra-EU) with the values/ volumes coming from developing countries. The developing countries are defined by the OECD (Organisation for Economic Cooperation and Development) and are listed in Appendix 5. Appendix 2 lists import statistics of the EU and the selected markets within the EU, and gives a breakdown of the EU imports by product group. 5.1 Total import In 2001, the total import of table- & kitchenware was € 8.4 billion, indicating a small decrease of 1 percent in comparison with 2000. In the years preceding 2001, the EU import showed a healthy development. In the period between 1997 and 2000, EU imports grew in terms of value, on average, about 5 percent annually. Apparently, the stagnation of the economy in 2001 has slightly influenced the import of table- & kitchenware. The EU import of table- & kitchenware in terms of volume was estimated at about € 2.5 million tons in 2001. Figure 5.1 Total imports of table- & kitchenware into the EU, 1999-2001, in € millions 2,000 1,800 1,600 1,400 1,200 1,829 1,410 1,157 1999 2000 2001 1,000 800 600 400 200 695 624 554 548 437 254 238 178 147 150 101 48 - Germany United Kingdom France Italy Netherlands Spain Belgium Austria Denmark Sweden Greece Ireland Portugal Finland Luembourg Source: Eurostat, 2002 34
Looking at the Eurostat statistics at a national level, we see significant differences between the EU countries. Imports by the United Kingdom grew by 8 percent in 2001, German imports, on the other hand dropped by 8 percent that same year. Germany is the largest table- & kitchenware import market, with an import value exceeding € 1.8 billion in 2001, although, the German share is dropping, they still accounted for almost 22 percent of the total EU imports. The EU’s second import market, the United Kingdom is rapidly gaining importance at the expense of Germany. The British import share rose from 11 percent in 1992 to 17 percent in 2001. France with a share of 14 percent is Europe’s third importer, followed by Italy (8%), The Netherlands (8%), Spain (7%) and Belgium (7%) at considerable distance. Metalware is the biggest product group imported by the EU countries. In 2001, the import of metalware totalled € 2 billion, representing almost a quarter of the total EU import. Glassware, the second import market dropped by 2 percent in value, amounting to € 1.9 billion in 2001. The third import market, plasticware, grew by 2 percent in terms of value in 2001 The cutlery import showed an interesting development. Between 1992 and 2001, the imported volume showed a higher growth rate than the value. This would indicate that the average product prices of cutlery are dropping. Figure 5.2 Ceramicware 7% Porcelain & China 10% Cutlery 11% Import of table- & kitchenware in the EU, in 2001 by product group, % of total value Glassware 22% Woodware 2% Metalware 24% Plasticware 24% Source: Eurostat, 2002 Origin of the imports Looking at the origin of the imported table- & kitchenware, we can see that the intra-EU trade is declining. In 1992, the EU countries still accounted for 66 percent of the EU import in terms of value. In 2001, this percentage dropped to 52 percent. The main intra-EU suppliers are Italy, France, and Germany, with shares of 10%, 9% and 9% respectively in terms of value. However, the picture looks different in terms of volume: here, with a share of more than 15 percent, Italy is the undisputed market leader ahead of France (9%), followed by Germany (7%). The drop in the intra-EU trade is mainly caused by the increasing competition from cheap-labour countries in Asia and Eastern Europe. Notably, the importance of China grew explosively the last decade. 35
Page 1 and 2: EU MARKET SURVEY 2003 TABLEWARE, KI
Page 3 and 4: Table of Contents EU Market Survey
Page 5 and 6: REPORT SUMMARY This survey profiles
Page 7 and 8: Opportunities Because of the increa
Page 9 and 10: After having read Part A, it is imp
Page 11 and 12: 1 PRODUCT CHARACTERISTICS This surv
Page 13 and 14: 2 INTRODUCTION TO THE EU-MARKET The
Page 15 and 16: 3 CONSUMPTION This chapter presents
Page 17 and 18: Figure 3.4 Value of consumption tab
Page 19 and 20: Glassware is the largest table- & k
Page 21 and 22: etailers are aggressively designing
Page 23 and 24: popularity of certain products. Coo
Page 25 and 26: 3.3 Consumption patterns and trends
Page 27 and 28: Social diversity The modern consume
Page 29 and 30: 4 PRODUCTION Over the last decade,
Page 31 and 32: The EU plasticware market is domina
Page 33: In contrast to the metalware sector
Page 37 and 38: product is rising. The import of pl
Page 39 and 40: showed a tremendous development in
Page 41 and 42: The importance of relatively small
Page 43 and 44: Origin of imports In total, the EU-
Page 45 and 46: Origin of imports Like the china &
Page 47 and 48: Origin of imports Thailand and Chin
Page 49 and 50: The other developing countries (exc
Page 51 and 52: 6 EXPORT Total exports by the EU Th
Page 53 and 54: EU destinations, the United States
Page 55 and 56: Overview In the figure below we hav
Page 57 and 58: The third option is called the long
Page 59 and 60: Both supermarkets and hypermarkets
Page 61 and 62: Table 7.2 France major retailers se
Page 63 and 64: Table 7.6 Spain’s major retailers
Page 65 and 66: 8 PRICES Price is an important aspe
Page 67 and 68: 9 REQUIREMENTS FOR ACCESS 9.1 Non-t
Page 69 and 70: In 25 years, fair trade has develop
Page 71 and 72: NEN-EN-ISO 8442- 7:2001 NEN-EN-ISO
Page 73 and 74: These standards have been implement
Page 75 and 76: Lomé Convention Products originati
Page 77 and 78: PART B EXPORT MARKETING GUIDELINES:
Page 79 and 80: In Chapter 9, the requirements for
Page 81 and 82: E. Observe activities in the branch
Page 83 and 84: Partnership According to the Intern
Page 85 and 86:
If your price is too low, it mostly
Page 87 and 88:
PRODUCT PROFILE: MUGS Market requir
Page 89 and 90:
Production capacity Although some f
Page 91 and 92:
11.4 Financing Obtaining financial
Page 93 and 94:
12 DECISION MAKING 12.1 SWOT and si
Page 95 and 96:
Presentation of product characteris
Page 97 and 98:
13.4 Handling the contract Differin
Page 99 and 100:
13.5 Sales promotion One of the maj
Page 101 and 102:
A ‘ranking strategy’ is very im
Page 103 and 104:
GLASSWARE Hs code Description 7013
Page 105 and 106:
9290 Knives with fixed blades of ba
Page 107 and 108:
Leading EU suppliers, per EU countr
Page 109 and 110:
Import of table- & kitchenware by G
Page 111 and 112:
Export of table- & kitchenware by F
Page 113 and 114:
APPENDIX 4.1 STANDARDS ORGANISATION
Page 115 and 116:
British Glass Manufacturers Associa
Page 117 and 118:
MACEF (September and January/Februa
Page 119 and 120:
FRANCE Art & Decoration Internet: w
Page 121 and 122:
Verwey Chemical Laboratory (Testing
Page 123 and 124:
APPENDIX 6 LIST OF ACP COUNTRIES Th
Page 125:
APPENDIX 8 LIST OF PROCESSES WHICH
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