eu market survey 2003 - crecer

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INTRODUCTION This CBI survey consists of two parts: EU Market Information and EU Market Access Requirements (Part A), and Export Marketing Guidelines (Part B). Market Survey Part A EU Market Information and Market Access Requirements EU Market Information (Chapters 1-8) Product characteristics Introduction to the EU market Consumption and production Imports and exports Trade structure Prices EU Market Access Requirements (Chapter 9) Quality and grading standards Environmental, social and health & safety issues Packaging, marking and labelling Tariffs and quotas Part B Export Marketing Guidelines: Analysis and Strategy External Analysis (market audit) (Chapter 10) Opportunities & Threats Decision Making (Chapter 12) Internal Analysis (company audit) (Chapter 11) Strengths & Weaknesses SWOT and situation analysis: Target markets and segments Positioning and improving competitiveness Suitable trade channels and business partners Other critical conditions and success factors (others than mentioned) Strategic options & objectives Export Marketing (Chapter 13) Matching products and product range Building up a trade relationship Drawing up an offer Handling the contract Sales promotion Chapters 1 to 8 of Part A profile the EU market for table- & kitchenware. The emphasis of the survey lies on those products which are of importance to developing country suppliers. The major national markets within the EU for those products are highlighted. Furthermore, statistical market information on consumption, production and trade, and information on trade structure and opportunities for exporters is provided. Chapter 9 subsequently describes the requirements, which have to be fulfilled in order to get market access for the product sector concerned. It is, furthermore, of vital importance that exporters comply with the requirements of the EU market in terms of product quality, packaging, labelling and social, health & safety and environmental standards. 8
After having read Part A, it is important for an exporter to analyse target markets, sales channels and potential customers in order to formulate export marketing and product strategies. Part B therefore aims to assist (potential) exporters from developing countries in their export –decisionmaking process. After having assessed the external (Chapter 10) and internal environment (Chapter 11), the (potential) exporter should be able to determine whether there are interesting export markets for his company. In fact, by matching external opportunities and internal capabilities, the exporter should be able to identify suitable target countries, market segments and target product(s) within these countries, and possible trade channels to export the selected products (Chapter 12). Chapter 13 subsequently describes marketing tools which, can be of assistance in successfully achieving the identified export objectives. The survey is interesting for both starting exporters as well as well as exporters already engaged in exporting (to the EU market). Part B is especially interesting for more experienced exporters starting to export to the EU and exporters looking for new EU markets, sales channels or customers. Starting exporters are advised to read this publication together with the CBI’s Export planner, a guide that shows systematically how to set up export activities. 9
Page 1 and 2: EU MARKET SURVEY 2003 TABLEWARE, KI
Page 3 and 4: Table of Contents EU Market Survey
Page 5 and 6: REPORT SUMMARY This survey profiles
Page 7: Opportunities Because of the increa
Page 11 and 12: 1 PRODUCT CHARACTERISTICS This surv
Page 13 and 14: 2 INTRODUCTION TO THE EU-MARKET The
Page 15 and 16: 3 CONSUMPTION This chapter presents
Page 17 and 18: Figure 3.4 Value of consumption tab
Page 19 and 20: Glassware is the largest table- & k
Page 21 and 22: etailers are aggressively designing
Page 23 and 24: popularity of certain products. Coo
Page 25 and 26: 3.3 Consumption patterns and trends
Page 27 and 28: Social diversity The modern consume
Page 29 and 30: 4 PRODUCTION Over the last decade,
Page 31 and 32: The EU plasticware market is domina
Page 33 and 34: In contrast to the metalware sector
Page 35 and 36: Looking at the Eurostat statistics
Page 37 and 38: product is rising. The import of pl
Page 39 and 40: showed a tremendous development in
Page 41 and 42: The importance of relatively small
Page 43 and 44: Origin of imports In total, the EU-
Page 45 and 46: Origin of imports Like the china &
Page 47 and 48: Origin of imports Thailand and Chin
Page 49 and 50: The other developing countries (exc
Page 51 and 52: 6 EXPORT Total exports by the EU Th
Page 53 and 54: EU destinations, the United States
Page 55 and 56: Overview In the figure below we hav
Page 57 and 58: The third option is called the long
Page 59 and 60:
Both supermarkets and hypermarkets
Page 61 and 62:
Table 7.2 France major retailers se
Page 63 and 64:
Table 7.6 Spain’s major retailers
Page 65 and 66:
8 PRICES Price is an important aspe
Page 67 and 68:
9 REQUIREMENTS FOR ACCESS 9.1 Non-t
Page 69 and 70:
In 25 years, fair trade has develop
Page 71 and 72:
NEN-EN-ISO 8442- 7:2001 NEN-EN-ISO
Page 73 and 74:
These standards have been implement
Page 75 and 76:
Lomé Convention Products originati
Page 77 and 78:
PART B EXPORT MARKETING GUIDELINES:
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In Chapter 9, the requirements for
Page 81 and 82:
E. Observe activities in the branch
Page 83 and 84:
Partnership According to the Intern
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If your price is too low, it mostly
Page 87 and 88:
PRODUCT PROFILE: MUGS Market requir
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Production capacity Although some f
Page 91 and 92:
11.4 Financing Obtaining financial
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12 DECISION MAKING 12.1 SWOT and si
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Presentation of product characteris
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13.4 Handling the contract Differin
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13.5 Sales promotion One of the maj
Page 101 and 102:
A ‘ranking strategy’ is very im
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GLASSWARE Hs code Description 7013
Page 105 and 106:
9290 Knives with fixed blades of ba
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Leading EU suppliers, per EU countr
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Import of table- & kitchenware by G
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Export of table- & kitchenware by F
Page 113 and 114:
APPENDIX 4.1 STANDARDS ORGANISATION
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British Glass Manufacturers Associa
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MACEF (September and January/Februa
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FRANCE Art & Decoration Internet: w
Page 121 and 122:
Verwey Chemical Laboratory (Testing
Page 123 and 124:
APPENDIX 6 LIST OF ACP COUNTRIES Th
Page 125:
APPENDIX 8 LIST OF PROCESSES WHICH
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