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1 Selective serotonin reuptake inhibitors (SSRI) – sales, withdrawal ...

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including gifts, drug samples and invitations to courses and meetings (34). A Swedish study showed<br />

that psychiatrists found the information given by the pharmaceutical industry as the most important<br />

information about <strong>SSRI</strong>s (35). Furthermore, disease awareness campaigns with patients, or citizens<br />

who feel they are healthy, as the target group have been instituted. This offers support to the<br />

hypothesis that the increasing <strong>sales</strong> could be related to the number of indications and number of<br />

products on the market and thus to marketing initiatives.<br />

Method<br />

Data about <strong>sales</strong> were derived from four different data sources, which were combined in order to<br />

create <strong>sales</strong> statistics over a long period of time. One source, presenting the oldest data, was a<br />

Danish study of <strong>sales</strong> of psychotropic drugs building on data from Danish Drug Statistics. The data<br />

included in Hansen and Gyldmark (1990) were older than the ATC-system, but the way data was<br />

classified was very close to the ATC-system, and could therefore, with a few exceptions which<br />

Hansen and Gyldmark have clarified, be imported into the ATC-system (1). The second source was<br />

also Danish Drug Statistics, but directly as primary source. The third source was Danish Medicines<br />

Information, because the <strong>sales</strong> statistics for two years, 1992 and 1993, have never been published,<br />

but were available on request. The last and fourth source was The Danish Medicines Agency, which<br />

from 1994 has been responsible for the <strong>sales</strong> statistics in Denmark publishing these annually. There<br />

was consistency between the data sources and there were overlaps between <strong>sales</strong> data between the<br />

different sources, which confirmed the consistency.<br />

Table 3: Data description<br />

Source<br />

Hansen and<br />

Gyldmark<br />

Danish Drug<br />

Statistics<br />

Danish<br />

Medicines<br />

Information<br />

Produced<br />

by<br />

Date, period Data Measurement<br />

Danish 1970–1981 Wholesalers ATC, DDD<br />

Drug<br />

Statistics<br />

Danish 1981–1991 Wholesalers ATC, DDD<br />

Drug<br />

Statistics<br />

Danish 1992 and Wholesalers ATC, DDD<br />

Medicines 1993<br />

Information<br />

23

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