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1 Selective serotonin reuptake inhibitors (SSRI) – sales, withdrawal ...

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DDD/1000 inhabitants/day<br />

Figure 1: Sales of all psychotropic drugs in DDDs in the period 1970 to 2007<br />

All psychotropic drugs<br />

160<br />

140<br />

120<br />

100<br />

80<br />

60<br />

N05 antipsychotics, anxiolytics and<br />

hypnotics<br />

N06 antidepressants,<br />

psychostimulants, antidementia<br />

total N05 + N06<br />

40<br />

20<br />

0<br />

1970<br />

1973<br />

1976<br />

1979<br />

1982<br />

1985<br />

1988<br />

1991<br />

1994<br />

1997<br />

2000<br />

2003<br />

2006<br />

year<br />

The most likely explanation for the decline in <strong>sales</strong> of benzodiazepines is the recognition that they<br />

cause serious dependence which started initiatives at a national level to curb their use, and the<br />

recent steep increase in <strong>sales</strong> of <strong>SSRI</strong>s is likely a direct consequence of marketing pressures.<br />

The increase in <strong>sales</strong> of <strong>SSRI</strong>s could also be influenced by an increase in the prevalence of mental<br />

disorders, but Kessler et al (39) showed that the prevalence of mental disorders did not change in<br />

the United States (1980-1992 and 2001-2003). They concluded that despite the increase in the rate<br />

of treatment, most patients with a mental disorder did not receive treatment and half of those who<br />

did receive treatment did not have a mental disorder meeting the diagnostic criteria. Therefore it<br />

seems reasonable to discuss whether the increased rate of treatment may have been due to<br />

aggressive direct-to-consumer marketing of new psychotropic medicines in USA. Direct-toconsumer<br />

advertisement is not legal in Europe, but instead disease awareness campaigns have been<br />

27

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