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International Journal of Risk & Safety in Medicine 23 (2011) 125–132<br />

DOI 10.3233/JRS-2011-0526<br />

IOS Press<br />

125<br />

An analysis of psychotropic drug <strong>sales</strong>.<br />

Increasing <strong>sales</strong> of selective <strong>serotonin</strong><br />

<strong>reuptake</strong> <strong>inhibitors</strong> are closely related to<br />

number of products<br />

Margrethe Nielsen a, * and Peter Gøtzsche b<br />

a The Nordic Cochrane Centre, Rigs hospitalet, Copenhagen, Denmark<br />

b Nordic Cochrane Centre, Copenhagen, Denmark<br />

Abstract. Background: Prescribing of selective <strong>serotonin</strong> <strong>reuptake</strong> <strong>inhibitors</strong> (<strong>SSRI</strong>s) has increased dramatically.<br />

Objective: To compare the <strong>sales</strong> of benzodiazepines and <strong>SSRI</strong>s within the primary care sector in Denmark and relate changes<br />

in usage to number of indications and products on the market.<br />

Methods: We used data from various sources to establish the <strong>sales</strong> curves of psychotropic drugs in the period 1970 to 2007,<br />

based on the Anatomic Therapeutic Classification system and Defined Daily Doses.<br />

Results: Fluctuations in <strong>sales</strong> of psychotropic drugs that cannot be explained by disease prevalence were caused by changes<br />

in <strong>sales</strong> of the benzodiazepines and <strong>SSRI</strong>s. We found a decline in the <strong>sales</strong> of benzodiazepines after a peak in 1986, likely due to<br />

the recognition that they cause dependence. From a low level in 1992, we found that the <strong>sales</strong> of <strong>SSRI</strong>s increased almost linearly<br />

by a factor of 18, up to 44 DDD per 1000 inhabitants, which was closely related to the number of products on the market that<br />

increased by a factor of 16.<br />

Conclusions: Sales of antidepressant drugs are mainly determined by market availability of products indicating that marketing<br />

pressures are playing an important role. Thus the current level of use of <strong>SSRI</strong>s may not be evidence-based, which is supported<br />

by studies showing that the effect of <strong>SSRI</strong>s has been overestimated.<br />

Keywords: Benzodiazepines, <strong>SSRI</strong>s, DDD, <strong>sales</strong>, indications<br />

1. Introduction<br />

Psychotropic medicines have been available since the middle of the 1800s. Some of the active ingredients<br />

have changed over time and they have been associated with dependency [1, 2]. Barbiturates were<br />

introduced on the market in 1903 for treatment of insomnia and anxiety, but because of the risk of intoxication,<br />

dependency and drug abuse, they were slowly replaced by benzodiazepines, which have now<br />

been available for 50 years [1, 2]. At the peak of their use, the <strong>sales</strong> corresponded to a usage in about<br />

10% of the Danish population [1], and they are still widely used, although the risk of dependency has<br />

been known for more than 25 years [1]. In 1988, selective <strong>serotonin</strong> <strong>reuptake</strong> <strong>inhibitors</strong> (<strong>SSRI</strong>) were<br />

∗ Address for correspondence: Margrethe Nielsen, The Nordic Cochrane Centre, Rigs hospitalet, Department 3343, Blegdamsvej<br />

9, DK-2100 Copenhagen Ø, Denmark. Tel.: +45 35 45 71 12; Fax: +45 35 45 70 07; E-mail: marn@phmetropol.dk.<br />

0924-6479/11/$27.50 © 2011 – IOS Press and the authors. All rights reserved

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