Intelligent Hydration THE REVOLUTIONARY SELF SERVICE SPORTS DRINK SYSTEM THAT DELIVERS SIGNIFICANT SECONDARY INCOME. “A huge success. Our members love it and it provides a better return on investment than any other project in the last decade.” Steve Lewis, Managing Director of The Marlow Club Order before 31st May and 5000 drinks FREE* Thirsty for more www.energeau.com
EDITOR’S LETTER Email: contact’s full name @leisuremedia.com SUBSCRIPTIONS Denise Gildea +44 (0)1462 471930 subs@leisuremedia.com CIRCULATION MANAGER Michael Emmerson +44 (0)1462 471932 EDITOR Liz Terry +44 (0)1462 431385 MANAGING EDITOR Magali Robathan +44 (0)117 9723101 CONTRIBUTORS Kate Cracknell +44 (0)1462 471906 Kathleen Whyman +44 (0)1462 471918 MANAGING EDITOR/NEWS Tom Walker +44 (0)1462 471934 ASSISTANT EDITOR/NEWS Pete Hayman +44 (0)1462 471938 LEISURE-KIT.NET Martin Nash +44 (0)1462 471927 PUBLISHER John Challinor +44 (0)1582 607970 DISPLAY ADVERTISING Julie Badrick +44 (0)1462 4719019 David Hunt +44 (0)1462 471902 Astrid Ros +44 (0)1462 471911 Jan Williams +44 (0)1462 471909 ADVERTISING ARTWORK Ed Gallagher +44 (0)1905 20198 DESIGN Andy Bundy +44 (0)1462 471924 INTERNET Dean Fox +44 (0)1462 471900 Emma Harris +44 (0)1462 431385 Tim Nash +44 (0)1462 471917 Michael Paramore +44 (0)1462 471926 FINANCIAL CONTROL Sue Davis +44 (0)1395 519398 FINANCIAL ADMIN Denise Gildea +44 (0)1462 471930 CREDIT CONTROL Rebekah Scott +44 (0)1462 431385 THE FUTURE OF THE DCMS In February, the Institute of Economic Affairs The DCMS was assessed by (IEA) staged a panel speakers at the Institute for discussion on the subject ‘Should we abolish the Economic Affairs as having Department for Culture, Media ‘second rate civil servants’, and Sport (DCMS)’ The event ‘by far the smallest budget can be viewed on the IEA’s website (http://lei.sra=Z0T8w). in Whitehall’ and being too marginal a department for It has triggered rumblings which have continued since, ambitious politicians who prompting Harriet Harmon to want to build a career write in the Evening Standard last week that well placed sources in Whitehall are indicating the matter of It’s bruising to see our ministry being abolishing the DCMS after the Olympics is under mauled as it was during the IEA event – serious discussion and to call on the government to make its position clear. ‘by far the smallest budget in Whitehall’, with where it was assessed by speakers as having I found the IEA ‘discussion’ hard to watch bumbling, ‘second rate civil servants’ and for two reasons. Firstly, the panellists’ sneering contempt for the work of our industries tious politicians who want to build a career. being too marginal a department for ambi- and secondly, their shocking lack of knowledge of their economic and social value. And them today are only a few decades old, lei- Although the leisure industries as we know although it was billed as such, it wasn’t a ‘discussion’, as no-one involved spoke for the expenditure, a major job and wealth generasure is now the largest area of consumer DCMS, it was simply an attack and in my opinion, conducted without any degree of rigour. industry and a contributor to the health of the tor, a driving force behind the UK’s tourism It took decades of lobbying before the nation, yet we are still failing to get this message across to government and stakeholders emerging leisure industries were deemed important enough politically and economically and we remain vulnerable as a result. to merit their own ministry, and the creation If the DCMS’s responsibilities are farmed of the Department of National Heritage (DNH) out to other ministries as part of a cost saving exercise, we will have to acknowledge in 1992 marked a coming of age for the sector, which needed this support, coordination that, as an industry, we failed to infl uence and legislative focus to realise its potential. and shape the development of our dedicated But in these times of cuts, it’s necessary ministry and failed to lobby effectively to to keep everything under review and rather prove the worth of our sector. Both would be than being defensive, we must question how bitter pills to swallow and we need to act now effectively the DCMS has been developed in if we are to avoid this outcome. its 20 year lifespan, ask whether it’s everything we need it to be and consider whether Liz Terry, Editor Twitter @elizterry it has fulfi lled its role as a key partner and Read leisure management online: champion of our creative, dynamic industries. www.leisuremanagement.co.uk/digital The <strong>Leisure</strong> Media Company publishes: CONTACT US: The <strong>Leisure</strong> Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK SUBSCRIPTIONS: subs@leisuremedia.com Tel: +44 (0)1462 471930 Fax: +44 (0)1462 433909 <strong>Leisure</strong> Management works in partnership with ISSUE 2 2012 © cybertrek 2012 Read <strong>Leisure</strong> Management online leisuremanagement.co.uk/digital 3