sporting - Leisure Opportunities

NEW HEALTH OPENING & FITNESS
The 425sq m gym offers a wide range of equipment
There are studios for cycling, boxing, dance and personal training
Madonna, and are brought to members
by hand-picked Hard Candy Fitness
trainers and staff.
You get the full flavour of Hard
Candy’s approach to fitness when you
check out its exercise programming.
Clearly the ‘Harder is Better’ mantra
underpins the group fitness classes.
With names such as Addicted to
Sweat and Jaw Breaker, these cardio
and toning classes are not for the
faint-hearted. Not only has Madonna
influenced the movements, but much
of it is inspired by the same choreography
and toning exercises used in
her own fitness regime.
And as you would expect, the
FROM WORKING OUT TO CHILLING OUT
THE GYM LOWDOWN:
100 pieces of strength kit from
Hoist and Precor
41 pieces of CV equipment
including Precor AMTs, recumbent
and upright bikes, treadmills and
EFX elliptical cross-trainers
Versaclimbers
VMX Multi-Mode Rope Climbers
from Marpo Kinetics
Oartec Slider rowing machines
Concept2 ski machines
TRX Suspension Trainers
THE SPA LOWDOWN:
Four treatment rooms
Relaxation lounge with a selection
of herbal teas
Hard Candy Spa boutique selling
a wide range of cosmetics and
beauty accessories
The club has four spa treatment rooms
SPA TREATMENTS:
Ayurvedic treatments: Ayurvedic
lifestyle consultation including
pulse diagnosis, Abhyanga warm oil
massage, Marma points massage,
Shirodhara anti-stress warm oil
treatment, Udvarthanam herbal
powder slimming massage
Shiatsu and yoga massage
Chinese acupressure
Tibetan acupuncture and massage
Manicure, pedicure, foot massage
soundtrack for these classes isn’t
exactly run of the mill, as Brent
Leffel, NeV president, explains:
“The music and sound is phenomenal.
Hard Candy Fitness is leveraging
Madonna’s experience at the cutting
edge of music, partnering with top
DJs to create the right atmosphere to
motivate members and provide them
with an inspiring experience that produces
excellent results.”
Meanwhile, Hard Candy Fitness
Moscow, along with Planet Fitness,
recently became the first clubs in
Russia to launch LaBlast, a partnerfree
dance fitness programme created
by Louis Van Amstel, who is a professional
dancer and choreographer
appearing on the American reality television
series Dancing with the Stars.
FITNESS FOCUS
Heading up to the third floor,
the hard work begins again in the
425sq m (4,575sq ft), well-equipped
gym. With more than 100 pieces of
strength kit from Precor and Hoist,
as well as cardio equipment from
Precor, Oartec, Marpo Kinetics,
Versaclimber and Concept2, this
gym caters for every type of user.
Derek Burke, Precor sales director,
says: “From our experience in supplying
both New Mexico and Moscow,
we know how innovative Hard Candy
Fitness is as a brand – this new club’s
offering is just as impressive as the
inaugural centre in Mexico. From its
serious commitment to getting results
for its members to its unique classes
featuring movements designed by
Madonna herself, Hard Candy Fitness
Moscow isn’t just another fitness centre;
it’s a whole different experience.”
“The Hard Candy Fitness brand
encompasses all facets of training,
from cardio to weight training, and
from functional fitness techniques
to group fitness programming. Hard
Candy Fitness welcomes all fitness
levels and provides members with the
most innovative and unique training
equipment and programming available,”
adds Leffel.
As part of the club’s ethos of allround
fitness training, there are
separate studios for cycling, dance,
boxing and personal training, all situated
on the fourth floor. There’s also
a mind-body studio – equipped for
60 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 2 2012 © cybertrek 2012