sporting - Leisure Opportunities

One Leisure has
installed Gladstone's
kiosks across all five
of its sites
Health & Leisure
CASE STUDY 5
CUSTOMERS PUT IN CHARGE WITH GLADSTONE KIOSKS
ne Leisure is managed by meant a stack of membership cards
Huntingdonshire District piling up in the gym, but the fast track
O Council and provides sports kiosks have eliminated that now and
and leisure activities for all ages and reduced any waiting time.
interests. Last year, more than 1.7 million
people visited the fi ve One Leisure duction of the smart software system
One Leisure staggered the intro-
sites located in Huntingdon, Ramsey, to gradually familiarise the customers
with the kiosks, online bookings
Sawtry, St Ives and St Neots.
In 2009, One Leisure decided to and online payments. Online booking
install Gladstone’s kiosks across all through Gladstone’s Connect product
five of its sites. It took a while for was set up around three years ago.
customers to feel confi dent using There was a soft launch of online payments
in March 2011 – three months
them, so initially staff were on hand
to encourage visitors to use the new later, 60 per cent of all class transactions
at Ramsey Leisure Centre were
technology. Now, though, One Leisure
reports that the kiosks are hugely popular,
with more than 1,000 customers Looking ahead, the plan is to really
carried out and paid for online.
using them for around 1,500 bookings push the online capabilities over the
every month at the St Ives site alone. summer period, and One Leisure
The kiosks can be used to admit expects to see a further increase in
entry to the sites and to buy anything the number of online transactions
from a gym session or fi tness class to as kids’ courses and activities are
a sauna or steam, as well as booking booked for the summer holidays.
advance sessions and buying moneysaving
subscriptions, such as 10 payments software, in conjunction
The Connect online booking and
classes for the price of eight.
with the fast track kiosks on site, are
Bookings made at the kiosks also improving efficiency, as anyone booking
online now has to pay at the same
allow access to the door at the gym,
so the sites don’t need so many receptionists.
Previously, customers had to uses the same process too, so oper-
time. The telephone booking system
swipe in at reception and then again ators take a payment and process it
at the fitness suite. At busy times this online at the time of each call. ●
www.gladstonemrm.com
01491 201010
ISSUE 2 2012 © cybertrek 2012 Read Leisure Management online leisuremanagement.co.uk/digital 39