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sporting - Leisure Opportunities

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In vogue: Madonna’s<br />

stamp is everywhere, from<br />

interior design to classes<br />

HARD CANDY FITNESS<br />

MOSCOW: THE STATS<br />

LOCATION<br />

Hard Candy Fitness Moscow,<br />

B.Kislovskiy per 9, Moscow,<br />

Russia 125009<br />

The juice bar is designed in bright ‘candy’ colours<br />

ANNUAL FEES<br />

Adult annual membership – 12 years<br />

and over: 160,000 Rbls (£3,362)<br />

Corporate membership is available<br />

for groups of fi ve or more: 120,000<br />

Rbls (£2,521)<br />

Children’s membership is available<br />

from the age of six – 12: 36,000<br />

Rbls (£755), but each session must<br />

be supported by a personal trainer<br />

at an additional cost<br />

Crèche for kids aged three to five:<br />

60,000 Rbls (£1,258)<br />

are outside, yet protected from the<br />

elements. The use of emerald green<br />

brings warmth to the space, and the<br />

floor-to-ceiling glass-fronted pool balcony<br />

is a stylish touch. After a swim<br />

you can try out the steamroom, which<br />

is located in the pool area.<br />

Madonna is waiting to greet you on<br />

the second floor. Well, not literally of<br />

course, but her presence is certainly<br />

felt with two corridors dominated by<br />

very different images – one featuring a<br />

series of Andy Warhol-inspired pictures<br />

of the pop icon, with the other featuring<br />

a more traditional black and white shot.<br />

The second floor is home to a traditional<br />

Russian sauna – known as a<br />

banya – as well as the men’s changing<br />

rooms, a STOTT PILATES studio and a<br />

group exercise room.<br />

FITNESS PROGRAMMING<br />

The concept behind Hard Candy Fitness<br />

comes from a belief that Harder is<br />

Better, and the clubs are designed as<br />

places to work out hard – but also to<br />

relax in luxury, with full-service amenities.<br />

They are also unique in their focus<br />

on personal fitness through proprietary<br />

group training programmes. The clubs,<br />

programmes and vision are inspired by<br />

ISSUE 2 2012 © cybertrek 2012 Read <strong>Leisure</strong> Management online leisuremanagement.co.uk/digital 59

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