Section 3 - Educating and Partnering for CEDAW

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Cebu In 2005, anchorwomen Marivir R. Montebon and Stella P. Monteno gave CEDAW the (air)time of day in their radio programme, “Panahon sa Kababayen-an” in DYLA-Cebu. Their 11 radio broadcasts touched on the following topics: ecomonic and political women’s issues, health, women’s rights and CEDAW, and culture and education. Davao In “Ang Babaye Karon”, CEDAW reveled in a month’s worth of airtime arranged by Amy Cabusao, from August to September 2006, with three separate radio shows dedicated to CEDAW itself. One addressed the need for media support for the treaty, plus the city’s Women’s Development Code, which has substantial inputs from CEDAW. Another addressed CEDAW’s lack of popularity and how women’s issues should be taken more seriously. The last posed the question: how far have we gone with CEDAW CEDAW on TV WFS did its share of TV guestings from 2004-2006 in order to promote CEDAW, arranging interviews with other key proponents of CEDAW. Baguio Cordillera Skyline is a weekly show run by the Cordillera News Agency. Marilou Guieb, WFS Northern Luzon Bureau Chief, co-hosted the show once a month in 2004 and part of 2005. The show also reached some areas in Benguet. Cebu CCTV-Babaye is a show hosted by Montebon and Monteno, both with WFS Visayas. Other than Cebu, it has an extensive reach: Bohol, Negros Oriental, Leyte, Samar, and Siquijor (In Mindanao, it reached Cagayan de Oro, Ozamis, Butuan, Iligan). Most of the show’s topics dealt specifically with the economic rights of women in relation to CEDAW: sustainability issues on economics and the environment; rights of women; economics and emotional well-being of wives whose husbands are working abroad; and microfinance as a tool for empowerment. Other CEDAW-related topics tackled on the show were on the legal rights of women as well as prostituted children and women in relation to the anti-trafficking law. CEDAW stories in print WFS remained persistent when it came to “marketing” CEDAW stories. With every story, editors were informed about the treaty and the particular women’s right featured. “This is a CEDAW story” introduced every feature. Apparently an editor of a glossy women’s magazine was hooked when she placed a blurb on the cover “A CEDAW story” about economic violence. 136
Each CEDAW story has a paragraph about the treaty, citing relevant articles and General Recommendations. Media briefings were also helpful in nudging journalists to write about CEDAW and women’s rights. Generated Media One event was responsible for generating a lot of media mileage – The CEDAW Forum for Media, Advertising and Business (March 2006) – which WFS organized in partnership with NCRFW with support from the UNRC. Television On March 24, 2006, both IBC 13 and GMA7 had covered the CEDAW Forum held at the Dusit Hotel Nikko in Makati City. Their reports were broadcasted later in the day. NCRFW Executive Director Emmeline Verzosa being interviewed by GMA7 at the Davao exhibit A few days later, QTV’s “Women’s Desk” aired a CEDAW segment featuring actual application of some of the rights of women in the area of Reproductive Health. Ambassador Rosario Manalo was given ample screen time to talk about these rights. Actual couples and families also discussed these rights and how it applied to them, amidst purposeful inter-cutting of dramatizations. This segment was crafted in such a way that it made this otherwise heavy and emotional topic very accessible and informative to watch. RJTV’s “Sweet Talks” host, Sweetie Gardiner, and her programme director visited the “CEDAW@25: Traveling Exhibit and Knowledge Fair” at Robinsons Place Manila. They were so impressed with the exhibit that they extended an invitation to WFS to guest on their show. They even wanted to put the CEDAW panels as background. On October 25, 2006 WFS arranged to have NCRFW Commissioner Amaryllis Torres and lawyer Claire Luczon of WomenLead as guests. They talked about CEDAW, the Concluding Comments and laws protecting women’s rights. Print The Media briefing on the Magna Carta and CEDAW, in partnership with PILIPINA under the CEDAW SEAP in August 2006, resulted in two significant stories in Mod Magazine, a glossy whose main readers are young women. They devoted two separate issues – the first showed the “CEDAW Brief” cover with an explanation of CEDAW. The other issue featured “Women’s Rights Champions” Clara Rita Padilla, Emmeline Verzosa and Olivia H. Tripon – all CEDAW SEAP Partners. 137
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Section 3 - Educating and Partnering for CEDAW

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