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Section 3 - Educating and Partnering for CEDAW

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Each <strong>CEDAW</strong> story has a paragraph about the treaty, citing relevant articles<br />

<strong>and</strong> General Recommendations. Media briefings were also helpful in nudging<br />

journalists to write about <strong>CEDAW</strong> <strong>and</strong> women’s rights.<br />

Generated Media<br />

One event was responsible <strong>for</strong><br />

generating a lot of media mileage – The<br />

<strong>CEDAW</strong> Forum <strong>for</strong> Media, Advertising<br />

<strong>and</strong> Business (March 2006) – which WFS<br />

organized in partnership with NCRFW<br />

with support from the UNRC.<br />

Television<br />

On March 24, 2006, both IBC 13 <strong>and</strong><br />

GMA7 had covered the <strong>CEDAW</strong> Forum<br />

held at the Dusit Hotel Nikko in Makati<br />

City. Their reports were broadcasted<br />

later in the day.<br />

NCRFW Executive Director Emmeline<br />

Verzosa being interviewed by GMA7 at the<br />

Davao exhibit<br />

A few days later, QTV’s “Women’s Desk” aired a <strong>CEDAW</strong> segment featuring actual<br />

application of some of the rights of women in the area of Reproductive Health.<br />

Ambassador Rosario Manalo was given ample screen time to talk about these<br />

rights. Actual couples <strong>and</strong> families also discussed these rights <strong>and</strong> how it applied<br />

to them, amidst purposeful inter-cutting of dramatizations. This segment was<br />

crafted in such a way that it made this otherwise heavy <strong>and</strong> emotional topic very<br />

accessible <strong>and</strong> in<strong>for</strong>mative to watch.<br />

RJTV’s “Sweet Talks” host, Sweetie Gardiner, <strong>and</strong> her programme director visited<br />

the “<strong>CEDAW</strong>@25: Traveling Exhibit <strong>and</strong> Knowledge Fair” at Robinsons Place<br />

Manila. They were so impressed with the exhibit that they extended an invitation<br />

to WFS to guest on their show. They even wanted to put the <strong>CEDAW</strong> panels as<br />

background. On October 25, 2006 WFS arranged to have NCRFW Commissioner<br />

Amaryllis Torres <strong>and</strong> lawyer Claire Luczon of WomenLead as guests. They talked<br />

about <strong>CEDAW</strong>, the Concluding Comments <strong>and</strong> laws protecting women’s rights.<br />

Print<br />

The Media briefing on the Magna Carta <strong>and</strong> <strong>CEDAW</strong>, in partnership with PILIPINA<br />

under the <strong>CEDAW</strong> SEAP in August 2006, resulted in two significant stories in Mod<br />

Magazine, a glossy whose main readers are young women. They devoted two<br />

separate issues – the first showed the “<strong>CEDAW</strong> Brief” cover with an explanation<br />

of <strong>CEDAW</strong>. The other issue featured “Women’s Rights Champions” Clara Rita<br />

Padilla, Emmeline Verzosa <strong>and</strong> Olivia H. Tripon – all <strong>CEDAW</strong> SEAP Partners.<br />

137

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