Annual Report 2001 - Carlsberg Group

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Carlsberg Breweries 27 The Executive Board of Carlsberg Breweries: Nils S. Andersen (centre), Paul Bergqvist (left) and Bjørn Erik Næss (right). Organisation Executive Board Corporate Centre Nordic region Denmark, Finland, Norway, Sweden Europe Italy, Switzerland, Germany, Portugal UK Rest of World Poland, Turkey, Iceland, Croatia, Romania, Greece, Malawi, Exports Baltic Beverages Holding 50% Russia, Ukraine, Belarus, Baltic States Carlsberg Asia Holding 50% Malaysia, Singapore, China, Vietnam The above reflects the latest (end-2001) change in the organisation. Regional Managers Corporate Centre Nordic region: Europe: UK: Rest of World: Baltic Beverages Holding: Carlsberg Asia: Lars Påhlson, Senior Vice President Lars Fellman, Senior Vice President Colin Povey, Chief Executive Officer Bjørn Wiggen, Senior Vice President Christian Ramm-Schmidt, President and CEO Michael C. Iuul, Chief Executive Officer Marketing: Alex Myers, Vice President Supply Chain: Søren Lisberg, Vice President Strategic Sourcing: Preben Østergaard, Vice President IT: Torben Melskens, Vice President HR/Communications: Vibeke Frank, Vice President Corporate Affairs: Henrik Fastholm, Corporate Affairs Manager Group Accounting: Jan Thieme Rasmussen, Vice President Controlling: Morten Leth, Chief Controller Treasury: Jørgen Andersen, Vice President Mergers and Acquisitions: Geir Nesheim, Vice President Legal: Ulrik Andersen, Vice President Export, Licence & Duty Free: Søren Holm Jensen, Vice President Danbrew Ltd.: Jens Due, Management Director
28 Consolidation and Growth Consolidation and Growth The establishment of Carlsberg Breweries has created a substantial international brewing company with strong positions in both mature beer markets and markets with significant growth potential. The integration of Carlsberg’s and Orkla’s brewing activities into Carlsberg Breweries has made the company market leader in the four Nordic markets. Carlsberg Breweries also holds market leader positions in a number of other markets within its geographic key areas, Western and Eastern Europe as well as Asia. Carlsberg Breweries aims at continuously strengthening its position in the international markets to ensure that the company is equipped to participate in the ongoing international consolidation within the brewing industry. Further, an ambitious and targeted strategy will ensure progress for Carlsberg Breweries through improved market positions and profitability in existing markets and continued expansion of the Carlsberg brand, particularly in markets with potential for strong distribution synergies. Strategic elements Carlsberg Breweries’ key focus area is the international beer market, but soft drinks and other beverages are also included in the product portfolio in a number of markets in order to achieve critical mass in the overall value chain and in marketing. This also makes it possible to offer an attractive product portfolio to the customers. Both existing and prospective markets hold considerable business potential if Carlsberg Breweries applies its key competencies to realise acquisitions, optimisation of synergies and local partnerships.
Page 1 and 2: Report and Accounts 2001
Page 3 and 4: A Brief Presentation ▲ ▲ A Brie
Page 5 and 6: 2 Letter to the Shareholders Letter
Page 7 and 8: 4 Letter to the Shareholders lows t
Page 9 and 10: 6 Highlights and Key Figures, 5-yea
Page 13 and 14: 10 Report for 2001 Report for 2001
Page 15 and 16: 12 Report for 2001 CCNB and AD amou
Page 17 and 18: 14 Report for 2001 Asia: DKK millio
Page 19 and 20: 16 Organisation and Group Companies
Page 21 and 22: 18 Corporate Governance ments, rais
Page 23 and 24: 20 Shareholder Information Sharehol
Page 25 and 26: 22 Shareholder Information Analysts
Page 29: 26 Carlsberg Breweries Carlsberg Br
Page 33 and 34: 30 Consolidation and Growth Carlsbe
Page 35 and 36: 32 Regional Reports - Western Europ
Page 41 and 42: 38 Regional Reports - Eastern Europ
Page 43 and 44: 40 Regional Reports - Eastern Europ
Page 45 and 46: 42 Regional Reports - Asia Asia COU
Page 47 and 48: 44 Regional Reports - Asia position
Page 51 and 52: 48 Corporate Centre Corporate Centr
Page 53 and 54: 50 Corporate Centre UEFA Cup final,
Page 55 and 56: 52 Corporate Centre volvement in th
Page 57 and 58: 54 Corporate Supply Chain Corporate
Page 59 and 60: 56 Corporate Supply Chain dustry in
Page 61 and 62: 58 Carlsberg Research Center Carlsb
Page 63 and 64: 60 Carlsberg Properties and Foundat
Page 68 and 69: Accounts for 2001 65 Accounts for 2
Page 70 and 71: Financial Review of the Carlsberg G
Page 78 and 79: Accounting Policies 75 Turnover Sal
Page 80 and 81:
Profit and Loss Account 2001 77 Pro
Page 82 and 83:
Balance Sheet 79 Balance Sheet as a
Page 84 and 85:
Notes to the Accounts 81 Notes to t
Page 86 and 87:
Page 88 and 89:
Page 90 and 91:
Page 92 and 93:
Noter 89 Notes to the Accounts (DKK
Page 94 and 95:
Turnover, Operating Profit and Equi
Page 96 and 97:
Group Companies 93 Group Companies
Page 98 and 99:
Auditors’ Report 95 Auditors’ R
Page 100 and 101:
▲ Board of Directors and Executiv
Page 102:
Carlsberg A/S CVR No. 61056416 1, V
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Annual Report 2001 - Carlsberg Group

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