Annual Report 2001 - Carlsberg Group

Regional Reports - Asia
45
distributed in Canada through a licence agreement
with The Labatt Brewing Company Limited,
were stable and a modest gain in market share
was realised within the segment.
In the USA, total sales again increased slightly
and imported beer continued to show strong
growth. The sales of the Carlsberg brand remained
unchanged, which was not satisfactory. Sale and
distribution of Carlsberg in the US is handled in cooperation
with Labatt USA L.L.C. which imports
products from Labatt in Canada.
Carlsberg sales in Brazil showed modest
growth in line with the general market trend.
Although more significant growth was expected in
the premium segment, the results are fairly satisfactory.
The growth potential of the brand is still
substantial in a market with negligible consumption
of premium brands. Carlsberg is produced
under licence and distributed in Brazil by AMBEV.
Africa
In Malawi, the declining trend in purchasing power
continued in 2001, but Carlsberg Malawi Brewery
Ltd., in which Carlsberg Breweries owns a 49%
stake, maintained its leading position with the
Carlsberg brand.
The Carlsberg brand is also produced under licence
and sold in Egypt. Similar Tuborg licence
agreements exist in Cameroon and The Ivory Coast.
Exports
Carlsberg Breweries’ total export business covers
about 60 markets and again showed a fair increase
in 2001. Sales in Africa, The Gulf States
and Australia experienced a particularly positive
trend whereas sales in Eastern Europe were
below expectations due to intensified competition
from locally produced international brands. Exports
to other markets, including Austria, Holland
and the Caribbean showed a satisfactory trend.
Growth in the Duty Free/Travel Retail sector
continued in 2001. The upward trend in these
markets is mainly based on the differences in excise
duties and VAT rates within the EU, particularly
between the countries in northern Europe.
Export of the English brands from Carlsberg-
Tetley’s breweries showed good progress. The
Tetley’s brand registered continued growth and
was launched in e.g. Sweden, Russia and Chile
and is now distributed in 22 countries.