Annual Report 2001 - Carlsberg Group
Annual Report 2001 - Carlsberg Group
Annual Report 2001 - Carlsberg Group
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Regional <strong>Report</strong>s - Eastern Europe<br />
41<br />
The beer brand Baltika from the Baltika Brewery owned by BBH holds a strong<br />
position in the Russian market.<br />
In Israel, <strong>Carlsberg</strong> Breweries owns a stake in<br />
Israel Beer Breweries Ltd., which produces<br />
<strong>Carlsberg</strong> and Tuborg under licence. In <strong>2001</strong>, the<br />
company again achieved improvement in sales<br />
and for the first time since operations started in<br />
1995, the market share exceeded 30%.<br />
<strong>Carlsberg</strong> is produced under licence by longstanding<br />
partners. In Cyprus by The Cyprus<br />
<strong>Carlsberg</strong> Brewery, Photos Photiades Breweries<br />
Ltd. and in Malta by Simond Farsons CISK plc. Licence<br />
agreements also apply for the <strong>Carlsberg</strong><br />
brand in Greece and The Canary Islands and for<br />
Tuborg in Hungary.