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Annual Report 2001 - Carlsberg Group

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Regional <strong>Report</strong>s - Eastern Europe<br />

41<br />

The beer brand Baltika from the Baltika Brewery owned by BBH holds a strong<br />

position in the Russian market.<br />

In Israel, <strong>Carlsberg</strong> Breweries owns a stake in<br />

Israel Beer Breweries Ltd., which produces<br />

<strong>Carlsberg</strong> and Tuborg under licence. In <strong>2001</strong>, the<br />

company again achieved improvement in sales<br />

and for the first time since operations started in<br />

1995, the market share exceeded 30%.<br />

<strong>Carlsberg</strong> is produced under licence by longstanding<br />

partners. In Cyprus by The Cyprus<br />

<strong>Carlsberg</strong> Brewery, Photos Photiades Breweries<br />

Ltd. and in Malta by Simond Farsons CISK plc. Licence<br />

agreements also apply for the <strong>Carlsberg</strong><br />

brand in Greece and The Canary Islands and for<br />

Tuborg in Hungary.

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