Annual Report 2001 - Carlsberg Group

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Regional Reports - Western Europe 37 The Tuborg brand enjoys a strong position as reginal brand in a number of Western and Eastern European markets. In November 2001, Unicer acquired the Portuguese water company VMPS. This made Unicer the market leader in the mineral water segment with a share of 25%. Spain In Spain, total per capita consumption amounted to 68 litres of beer in 2001 and the market saw a slightly rising trend in consumption. The Carlsberg brand has been brewed by Mahou S.A. under licence since March 2001, and as Carlsberg is still in a phase where the distribution network is being expanded, sales were not completely satisfactory. Belgium – Carlsberg Importers S.A.- N.V. The Belgian beer market continued its slightly declining trend from previous years. The private labels continued to make headway, primarily as canned beer, and the market is still characterised by an aggressive price war. Carlsberg Importers, in which Carlsberg Breweries holds 10%, markets and distributes the Carlsberg and Tuborg brands in Belgium, and the brands enjoy strong positions as number one and two in the premium segment. A new Carlsberg advertising campaign was launched with a positive effect on sales. The campaign won the Epica Award 2001 within its category for the best European print advertisement. With a modest increase in sales, results thus met with expectations. France Total beer sales in France continued to decrease and the annual per capita consumption amounted to about 35 litres. The on-trade in particular suffered declining volumes and this trend affected the development in the Carlsberg brand volume adversely, as the brand holds a comparatively stronger position in the on-trade than in other sectors. The largest brewery in France, Brasseries Kronenbourg S.A., is the sole distributor of Carlsberg in France and also sells Tuborg. Carlsberg is brewed locally whereas Tuborg is imported from Denmark.
38 Regional Reports - Eastern Europe Eastern Europe COUNTRY TOTAL MARKET MILLION HL COUNTRY ANNUAL PER CAPITA CONSUMPTION IN LITRES Russia 64.7 Poland 26.2 Romania 12.6 Ukraine 11.7 Turkey 7.3 Greece 4.6 Lithuania 2.3 Latvia 1.0 Estonia 0.9 Estonia 64 Lithuania 62 Poland 62 Romania 57 Russia 44 Latvia 43 Greece 43 Ukraine 23 Turkey 11 0 20 40 60 80 100 0 20 40 60 80 100 BEER SALES (MILLION HL) 12 MONTHS 2000 2001 0 5 10 15 20 25 30 DKK million 2000 (*) 2001 ∆ % Net turnover 3,970 6,062 +52.7 Operating profit 708 1,183 +67.1 Operating margin (%) 17.8 19.5 +1.7 Beer sales (million hl) 23.0 29.4 +27.8 (*) Pro forma comparative figures for 2000 (12 months)
Page 1 and 2: Report and Accounts 2001
Page 3 and 4: A Brief Presentation ▲ ▲ A Brie
Page 5 and 6: 2 Letter to the Shareholders Letter
Page 7 and 8: 4 Letter to the Shareholders lows t
Page 9 and 10: 6 Highlights and Key Figures, 5-yea
Page 13 and 14: 10 Report for 2001 Report for 2001
Page 15 and 16: 12 Report for 2001 CCNB and AD amou
Page 17 and 18: 14 Report for 2001 Asia: DKK millio
Page 19 and 20: 16 Organisation and Group Companies
Page 21 and 22: 18 Corporate Governance ments, rais
Page 23 and 24: 20 Shareholder Information Sharehol
Page 25 and 26: 22 Shareholder Information Analysts
Page 29 and 30: 26 Carlsberg Breweries Carlsberg Br
Page 31 and 32: 28 Consolidation and Growth Consoli
Page 33 and 34: 30 Consolidation and Growth Carlsbe
Page 35 and 36: 32 Regional Reports - Western Europ
Page 37 and 38: 34 Regional Reports - Western Europ
Page 39: 36 Regional Reports - Western Europ
Page 43 and 44: 40 Regional Reports - Eastern Europ
Page 45 and 46: 42 Regional Reports - Asia Asia COU
Page 47 and 48: 44 Regional Reports - Asia position
Page 51 and 52: 48 Corporate Centre Corporate Centr
Page 53 and 54: 50 Corporate Centre UEFA Cup final,
Page 55 and 56: 52 Corporate Centre volvement in th
Page 57 and 58: 54 Corporate Supply Chain Corporate
Page 59 and 60: 56 Corporate Supply Chain dustry in
Page 61 and 62: 58 Carlsberg Research Center Carlsb
Page 63 and 64: 60 Carlsberg Properties and Foundat
Page 68 and 69: Accounts for 2001 65 Accounts for 2
Page 70 and 71: Financial Review of the Carlsberg G
Page 78 and 79: Accounting Policies 75 Turnover Sal
Page 80 and 81: Profit and Loss Account 2001 77 Pro
Page 82 and 83: Balance Sheet 79 Balance Sheet as a
Page 84 and 85: Notes to the Accounts 81 Notes to t
Page 90 and 91:
Notes to the Accounts 87 Notes to t
Page 92 and 93:
Noter 89 Notes to the Accounts (DKK
Page 94 and 95:
Turnover, Operating Profit and Equi
Page 96 and 97:
Group Companies 93 Group Companies
Page 98 and 99:
Auditors’ Report 95 Auditors’ R
Page 100 and 101:
▲ Board of Directors and Executiv
Page 102:
Carlsberg A/S CVR No. 61056416 1, V
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Annual Report 2001 - Carlsberg Group

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