Annual Report 2001 - Carlsberg Group

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Carlsberg’s alcohol policy 57 However, Carlsberg Breweries acknowledges that heavy consumption of beer can have negative consequences for the individual as well as for society. Likewise, abuse of beer products may damage the reputation of Carlsberg Breweries and its products. Therefore, the breweries and society share a common interest in fighting abuse with appropriate and justified measures. In that connection, it is important to recognise that consumption of beer is the responsibility of the individual, and that the vast majority of people who drink beer do so responsibly. Only a small minority abuses beer products with negative effects for the individual or society. Carlsberg Breweries believes that the most effective way to fight abuse is through targeted measures such as dialogue, information, education and campaigns directed towards the groups of young people in particular that may not be fully aware of the personal and social consequences of abuse. Through its membership of national brewers’ associations and its active participation in CBMC – The Brewers of Europe – Carlsberg Breweries plays an active role in securing a constructive dialogue with national and international authorities. Through these organisations and others, Carlsberg Breweries supports targeted activities to reduce abuse and promote sound beer culture. Marketing is essential for a world-famed brand like Carlsberg, and it is important that opportunities for marketing of our brands are plenty. To preserve and eventually expand these opportunities, Carlsberg Breweries actively supports the implementation and enforcement of self-regulatory codes of conduct as regards marketing in the markets where Carlsberg Breweries operates. Carlsberg’s alcohol policy: • Carlsberg stresses that beer is a low-alcohol product, which is compatible with a healthy lifestyle and should be enjoyed in a responsible manner. However, Carlsberg acknowledges the fact that extreme and excessive consumption of our beer products may have adverse personal, social and health consequences. • Carlsberg recommends that consumers enjoy beer in a sensible manner and rejects abuse. • Carlsberg will not actively market beer products to children and young people. • Carlsberg urges consumers to avoid drinkdriving. • Carlsberg aims at carrying out responsible sales and marketing activities in accordance with current national and international guidelines and applicable legislation in the individual markets. • Carlsberg supports specific activities to promote sound beer culture and limit alcohol abuse and related damages.
58 Carlsberg Research Center Carlsberg Research Center, Properties and Foundations Carlsberg Research Center includes the Carlsberg Laboratory, Carlsberg Biosector and the Carlsberg Research Laboratory, including pilot plants as well as affiliated auxiliary departments. Carlsberg Research Center has around 140 fulltime employees distributed as follows: about 60 at the Carlsberg Laboratory (around 24 financed by external funds), 15 in Carlsberg Biosector, about 50 at the Carlsberg Research Laboratory and around 20 in auxiliary functions. The Carlsberg Laboratory The Carlsberg Laboratory has its own independent statutes, which form part of the Carlsberg Foundation’s statutes, and at present, the laboratory consists of two departments – the Department of Physiology and the Department of Chemistry each headed by a director. The Department of Physiology also includes the Department of Yeast Genetics, and in future it will primarily conduct physiological studies of yeast. One example is a new project focusing on ways to strengthen yeast’s defences against various forms of stress. On the occasion of the 125th anniversary of the Carlsberg Foundation on 25 September 2001, the Carlsberg Laboratory held an anniversary symposium and published the book “Steerage-way” by Professor Peder Olesen Larsen. The book describes the Carlsberg Laboratory during the period 1976 – 2001 in words and pictures. The Carlsberg Laboratory receives approx. DKK 25m from external sponsors for the implementation of research projects. This amount includes a 5-year grant of about DKK 20m from the Danish National Research Foundation, which was renewed for a 4-year period so far. Carlsberg Biosector In the spring of 2001, the Board of Directors of
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Report and Accounts 2001
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A Brief Presentation ▲ ▲ A Brie
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2 Letter to the Shareholders Letter
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4 Letter to the Shareholders lows t
Page 9 and 10: 6 Highlights and Key Figures, 5-yea
Page 13 and 14: 10 Report for 2001 Report for 2001
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Page 19 and 20: 16 Organisation and Group Companies
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Page 23 and 24: 20 Shareholder Information Sharehol
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Page 29 and 30: 26 Carlsberg Breweries Carlsberg Br
Page 31 and 32: 28 Consolidation and Growth Consoli
Page 33 and 34: 30 Consolidation and Growth Carlsbe
Page 35 and 36: 32 Regional Reports - Western Europ
Page 41 and 42: 38 Regional Reports - Eastern Europ
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Page 45 and 46: 42 Regional Reports - Asia Asia COU
Page 47 and 48: 44 Regional Reports - Asia position
Page 51 and 52: 48 Corporate Centre Corporate Centr
Page 53 and 54: 50 Corporate Centre UEFA Cup final,
Page 55 and 56: 52 Corporate Centre volvement in th
Page 57 and 58: 54 Corporate Supply Chain Corporate
Page 59: 56 Corporate Supply Chain dustry in
Page 63 and 64: 60 Carlsberg Properties and Foundat
Page 68 and 69: Accounts for 2001 65 Accounts for 2
Page 70 and 71: Financial Review of the Carlsberg G
Page 78 and 79: Accounting Policies 75 Turnover Sal
Page 80 and 81: Profit and Loss Account 2001 77 Pro
Page 82 and 83: Balance Sheet 79 Balance Sheet as a
Page 84 and 85: Notes to the Accounts 81 Notes to t
Page 92 and 93: Noter 89 Notes to the Accounts (DKK
Page 94 and 95: Turnover, Operating Profit and Equi
Page 96 and 97: Group Companies 93 Group Companies
Page 98 and 99: Auditors’ Report 95 Auditors’ R
Page 100 and 101: ▲ Board of Directors and Executiv
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Annual Report 2001 - Carlsberg Group

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