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o In Japan, the Final match was viewed by an estimated total average audience of over
12 million, despite the game airing in the early hours. This audience climbed to more
than 15 million during the penalty shoot-out. These audiences are more than three
times higher than the previous record for a women’s football match in Japan, which
had been set by the Semi-final match in the previous week. It is also more than 50%
higher than the audience in Japan for the Final match of the 2010 FIFA World Cup
South Africa TM .
o Average audiences of more than two million were also recorded in Brazil, China and
France, while estimated audiences of over two million were also generated in Nigeria
and Turkey.
o In France, a record audience was achieved for the France v USA match, with a total
average audience of nearly three million tuning in to the coverage on either Direct 8 6
or Eurosport France. This is more than double the previous record for a women’s
football match in the market, which had been set for the France v England Quarterfinal
match earlier in the tournament.
o Along with the highest individual audiences, Germany also generated the highest
ratings (“TVR%”). Ratings of more than 20% were achieved by ARD and ZDF during
the event.
o In addition, ratings in excess of 15% were produced in Iceland and Sweden, while
ratings of more than 10% for live coverage were seen in Costa Rica, El Salvador and
Honduras.
o The highest “MARKET SHARES” of television audiences during the FIFA Women’s
World Cup Germany 2011 TM were achieved in Iceland, where dedicated highlights
programmes attracted more than 70% of the television watchers. In addition, shares
of more than 50% were gained in Germany, Japan and Sweden.
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Sub-licensee of the main Media Rights Licensee TF1
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FIFA Women’s World Cup Germany 2011 TM