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South Africa
Coverage (hh:mm): 372:30
Audience reach 7 : 4.2m
Live match average audience: 139,000
Peak match audience: 1.7m
Canada
Coverage (hh:mm): 288:36
Audience reach 7 : 5.8m
Live match average audience: 232,000
Peak match audience: 1.4m
Mexico
Coverage (hh:mm): 28:22
Audience reach 7 : 7.5m
Live match average audience: 1.3m
Peak match audience: 1.9m
Far more coverage was aired in South
Africa during this edition, and therefore
audience reach increased significantly
(+3.3m 7 ).
Almost four times as much coverage was
aired on Canadian television compared to
the 2007 tournament, while much of this
was aired during daytime compared to
late night in 2007. The CBC average live
match audience increased from 51,000
people in 2007 to 390,000 in 2011. The
result of these factors was a significant
increase in audience reach (+5.3m 7 ).
The Mexican national team did not
participate in the 2007 edition and the
event was not broadcast in this region,
therefore no audience figures are
available for comparison.
USA
Coverage (hh:mm): 127:35
Audience reach 7 : 37.4m
Live match average audience: 1.3m
Peak match audience: 14.1m
Brazil
Coverage (hh:mm): 187:17
Audience reach 7 : 22.4m
Live match average audience: 1.1m
Peak match audience: 6.9m
Audience reach increased significantly in
2011 (+24.5m 7 ), largely due to the
national team progressing to the Final of
the FIFA Women’s World Cup Germany
2011 TM , as well as live coverage being
aired during the day in the market in
2011, as opposed to early morning in
2007.
Audience reach increased in 2011
compared to the 2007 edition (+1.6m;
8% 7 ), despite the Brazil team only
progressing to the Quarter-final stage.
This was achieved due to far more
coverage being aired in the market, as
well as live games being shown during the
daytime as opposed to early morning.
6
Based on viewers watching a minimum of 20 consecutive minutes
11
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FIFA Women’s World Cup Germany 2011 TM