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South America
A total of 34.2 million individuals were reached 7 across the region by the in-home coverage
of the FIFA Women’s World Cup Germany 2011 TM .
In Brazil, audience reach totalled 22.4 million individuals 7 ; inside the top five reach figures
from any territory 7 . This accounts for almost two thirds (65.4% 7 ) of the total reach in the
region 7 .
Colombia produced a projected reach of 10.3 million 7 , which accounts for a further 30% of
the reach across South America 7 . Together with Brazil, these two territories generated 95.6%
of the regional reach 7 .
By far the highest audiences in the region were generated by Bandeirantes 13 in Brazil. On
average, each programme achieved an average audience of nearly 2.2 million individuals,
which included a peak average audience of 6.1 million for the live coverage of the Brazil v
USA Quarter-final.
In addition, Caracol 16 and RCNTV 16 in Colombia both recorded peak average audiences in
excess of 1.3 million, with Caracol 16 achieving a peak average audience of nearly 1.9 million
for their Korea DPR v Colombia match.
Bandeirantes-Brazil
Caracol TV-Colombia
RCNTV-Colombia
Sportv-Brazil
Red Global Channel 13-Peru
Sportv 2-Brazil
Average and peak average audience by channel
South America (average of over 10,000 shown)
Individuals (000s)
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000
Telefuturo-Paraguay
Meridiano Channel 39-Venezuela
Average audience
Peak average audience
SNT-Paraguay
Esporte Interativo-Brazil
RED UNITEL-Bolivia
Red Uno-Bolivia
7
Based on viewers watching a minimum of 20 consecutive minutes
13
Sub-licensee of the main Media Rights Licensee TV Globo
16
Sub-licensee of the main Media Rights Licensee OTI
33
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FIFA Women’s World Cup Germany 2011 TM