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Regional FIFA Women’s World Cup Germany 2011 TM analysis<br />
Africa and Middle East<br />
A projected reach of over 26.2 million individuals 7 was generated across the region by the inhome<br />
coverage of the FIFA Women’s World Cup Germany 2011 TM .<br />
Coverage of the tournament in Nigeria accounted for over half of the projected reach in the<br />
region 7 , with the national broadcaster reaching a projected 13.3 million viewers 7 .<br />
The coverage in South Africa reached nearly 4.2 million viewers in-home 7 ; a further 16% of<br />
the regional reach 7 .<br />
The highest audiences in the region were delivered by the OSMI/BON Network 12 in Nigeria,<br />
with estimated audiences of more than five million being generated during the event for the<br />
matches Nigeria played against hosts Germany and against Canada. On average, each game<br />
aired on the OSMI/BON Network attracted an estimated audience of over four million, which<br />
is among the top-5 average audiences generated by any channel around the world during<br />
the event.<br />
Elsewhere, SABC1 17 in South Africa achieved an average of 574,000 viewers to each of their<br />
FIFA Women’s World Cup Germany 2011 TM programmes. The peak average audience was<br />
generated for the live Final match, with an average of more than 1.4 million viewers tuning<br />
in.<br />
Estimated peak average audiences in excess of 300,000 were also generated in Ghana, Cote<br />
d’Ivoire and Kenya.<br />
Average and peak average audience by channel<br />
Africa and Middle East (average of over 100,000 shown)<br />
Individuals(000s)<br />
0 1,000 2,000 3,000 4,000 5,000 6,000<br />
OSMI/BON Network-Nigeria<br />
SABC1-South Africa<br />
GBC / Metro TV / TV3-Ghana<br />
Supersport 6A-Pan Africa<br />
RTI-Cote d'Ivoire<br />
KBC-Kenya<br />
RTS-Senegal<br />
RTNC-Congo DR<br />
UBC-Uganda<br />
Al Jazeera Sport 3-Pan Middle East<br />
CRTV-Cameroon<br />
ETS-Ethiopia<br />
ORTPM-Madagascar<br />
TBS-Tanzania<br />
Average audience<br />
Peak average audience<br />
7<br />
Based on viewers watching a minimum of 20 consecutive minutes<br />
12<br />
Channel of the Media Rights Licensee Optima Sports Management International (OSMI) & Broadcasting Organisation of Nigeria (BON)<br />
17<br />
Channel of the Media Rights Licensee SABC<br />
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23<br />
FIFA Women’s World Cup Germany 2011 TM
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