1B0jTGt
1B0jTGt
1B0jTGt
- No tags were found...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
North, Central America & Caribbean<br />
The in-home television coverage across the region reached 58.5 million individuals 7 .<br />
In the USA, the tournament coverage reached 37.4 million viewers 7 ; nearly two thirds (64%)<br />
of the reach for the region 7 . This audience reach figure is second only to the host market of<br />
Germany 7 .<br />
Audience reach in the USA nearly tripled (+190%) versus the 2007 edition 7 . This represents a<br />
rise of 24.5 million people reached by the event 7 ; the highest increase in audience reach of<br />
any measured market analysed. This was achieved mainly as a result of the national team<br />
progressing to the Final as well as the change in time-zone allowing games to be played at<br />
more advantageous local broadcast times.<br />
Elsewhere, audience reach in Mexico totalled 7.5 million 7 , while in Canada it totalled 5.8<br />
million 7 . The reach in Canada showed the highest percentage increase of any measured<br />
market analysed (+1,238% 7 ), which is primarily due to far more coverage being shown during<br />
this edition, as well as the coverage being aired during the day in 2011 as opposed to late at<br />
night in 2007. This helped the CBC coverage to gain an average of 390,000 viewers during the<br />
2011 edition compared to an average of 51,000 in 2007.<br />
ESPN 4 in the USA produced by far the highest audiences in the region. Each programme<br />
gained an average of 1.5 million viewers, while the peak average audience was 13.5 million<br />
for their live coverage of the Final match. This peak average is the highest figure achieved<br />
outside of the host market of Germany.<br />
Elsewhere, broadcasters in Mexico and Canada generated peak average audiences in excess<br />
of one million.<br />
ESPN-USA<br />
Canal 7-Mexico<br />
TeleCadena-Honduras<br />
Canal 9-Mexico<br />
CBC-Canada<br />
Average and peak average audience by channel<br />
North, Central America & Caribbean (average of over 100,000 shown)<br />
Individuals (000s)<br />
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000<br />
Channel 7-Costa Rica<br />
ESPN2-USA<br />
TeleSistema-Honduras<br />
Average audience<br />
Peak average audience<br />
Galavision-USA<br />
Channel 4-El Salvador<br />
VTV-Honduras<br />
4<br />
Channel of the Media Rights Licensee ESPN Inc.<br />
6<br />
Based on viewers watching a minimum of 20 consecutive minutes<br />
29<br />
Click here to return to “Contents”<br />
FIFA Women’s World Cup Germany 2011 TM
Change language