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Unconfirmed broadcasts The broadcast schedule for the below licensees had not been received at time of publishing, therefore the data from these has not been included in the analysis contained within this report. Media Rights Licensee Licensor Territory ABU ABU Timor Leste ABU ABU Laos AMPTV EBU Armenia Mesco / Medianet Mesco / Medianet Maldives Television del Pacifico Teledos, S.A. (Channel 2/Gamavision) OTI Ecuador Telecentro Cadena Ecuatoriana de Television (Channel 10) OTI Ecuador Televisiete, S.A. (Channel 7) OTI Guatemala Radio y Television Nicaraguense, S.A. OTI Nicaragua Sociedad de Televisora Larranaga S.A. (Channel 12) OTI Uruguay Click here to return to “Contents” 49 FIFA Women’s World Cup Germany 2011 TM
Glossary of terms Audience reach: the net number of unique individuals that watched an event for a minimum of a stated number of consecutive minutes. For the purposes of this report, 20 consecutive minutes has been used, as a recognised industry standard for engagement with football, however one minute reach has also been quoted throughout. Average audience: in audited markets, an audience is measured each minute throughout the day. The average audience is the sum of each audience for each minute during a broadcast, divided by the duration of coverage in minutes. Channel(s): the television station which the Media Rights Licensee used to show the event inhome. Dedicated coverage: the television time the event is aired for, based on specific devoted event coverage including live games, repeats, event highlights and magazine shows. Dedicated coverage therefore excludes clips shown in news bulletins and in non-dedicated magazine coverage such as FIFA Futbol Mundial or World Sport. Estimated audience: as many markets remain unaudited around the globe, estimated audiences are employed to predict the audience for coverage. For this event, the methodology outlined in the “In-home data sources and methodology” section was used. In-home viewing: the audience measurement based on all viewers from within the home, including guests. Market Share %: the audience expressed as a percentage of the total viewing audience watching television during a particular time period. Media Rights Licensee (MRL): an organisation which has been granted certain media rights to the FIFA Women’s World Cup Germany 2011 TM in relation to the live and continuous transmission of the international TV signal of each match in a particular territory or territories. Peak match audience / peak average audience: the highest average audience of any programme from all broadcasts. TVR%: the audience expressed as a share of the total possible television viewers in a particular market. Click here to return to “CONTENTS” Click here to return to “REPORT NOTES” Click here to return to “EXECUTIVE SUMMARY” Click here to return to “KEY MARKET SUMMARIES” Click here to return to “GLOBAL FIFA WOMEN’S WORLD CUP GERMANY 2011 TM ANALYSIS” 50 FIFA Women’s World Cup Germany 2011 TM
Page 2 and 3: Contents Please click on any title
Page 4 and 5: Introduction The FIFA Women’s Wor
Page 6 and 7: Report notes 1 Throughout this r
Page 8 and 9: Executive summary The in-home telev
Page 10 and 11: o In Japan, the Final match was vie
Page 12 and 13: South Africa Coverage (hh:mm): 372:
Page 14 and 15: In-home data sources and methodolog
Page 16 and 17: Individuals (millions) To calculate
Page 18 and 19: The two live games aired on Fuji TV
Page 20 and 21: Hours of coverage Live coverage of
Page 22 and 23: In addition to gender and age diffe
Page 24 and 25: Regional FIFA Women’s World Cup G
Page 26 and 27: Asia The projected audience reach i
Page 28 and 29: Europe Close to 72 million individu
Page 30 and 31: North, Central America & Caribbean
Page 32 and 33: Oceania A total of 930,500 individu
Page 34 and 35: South America A total of 34.2 milli
Page 36 and 37: Appendix Click here to return to
Page 38 and 39: Asia Total coverage Total Average L
Page 40 and 41: FIFA Women’s World Cup audience r
Page 42 and 43: Radio TV Highlights News Access Mob

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