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Contents Please click on any title below to proceed to section Report authors 2 Introduction 3 Match schedule 4 Report notes 5 Top-line coverage and audience summary 6 Executive summary 7 Key market summaries 10 In-home data sources and methodology 13 Global FIFA Women’s World Cup Germany 2011 TM analysis o In-home television 14 o Online 22 Regional FIFA Women’s World Cup Germany 2011 TM analysis o Africa and Middle East 23 o Asia 25 o Europe 27 o North, Central America and Caribbean 29 o Oceania 31 o South America 33 Appendix o FIFA Women’s World Cup Germany 2011 TM broadcast summary by territory 36 o FIFA Women’s World Cup TM audience reach comparison by reach condition 39 o Media Rights Licensees 40 o Unconfirmed broadcasts 49 o Glossary of terms 50 1 FIFA Women’s World Cup Germany 2011 TM
Report authors KantarSport (formerly TNS Sport) is a leading specialist sports and entertainment research company, delivering insight for nearly 20 years into more than 250 sporting federations, rights holders, clubs/teams, venues, broadcasters and sponsors globally. KantarSport has been working directly with FIFA on their global coverage and audience reporting since June 2009. KantarSport is part of the Kantar Media family; the research and insight arm of the WPP group. Address: 66 Wilson Street, London, EC2A 2JX, United Kingdom Tel.: 0044 (0)207 868 6110 Website: www.kantarmedia.com/en/our-expertise/kantarsport Click here to return to “Contents” 2 FIFA Women’s World Cup Germany 2011 TM
Page 4 and 5: Introduction The FIFA Women’s Wor
Page 6 and 7: Report notes 1 Throughout this r
Page 8 and 9: Executive summary The in-home telev
Page 10 and 11: o In Japan, the Final match was vie
Page 12 and 13: South Africa Coverage (hh:mm): 372:
Page 14 and 15: In-home data sources and methodolog
Page 16 and 17: Individuals (millions) To calculate
Page 18 and 19: The two live games aired on Fuji TV
Page 20 and 21: Hours of coverage Live coverage of
Page 22 and 23: In addition to gender and age diffe
Page 24 and 25: Regional FIFA Women’s World Cup G
Page 26 and 27: Asia The projected audience reach i
Page 28 and 29: Europe Close to 72 million individu
Page 30 and 31: North, Central America & Caribbean
Page 32 and 33: Oceania A total of 930,500 individu
Page 34 and 35: South America A total of 34.2 milli
Page 36 and 37: Appendix Click here to return to
Page 38 and 39: Asia Total coverage Total Average L
Page 40 and 41: FIFA Women’s World Cup audience r
Page 42 and 43: Radio TV Highlights News Access Mob
Page 50 and 51: Unconfirmed broadcasts The broadcas

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