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Asia<br />
The projected audience reach in Asia totalled 56.8 million individuals 7 ; the third highest of<br />
any region. However based on a lower reach condition of viewers watching just 3 consecutive<br />
minutes of coverage, Asia generated the highest reach of any region, at 121.5 million.<br />
China alone contributed well over half (57%; 32.2 million 7 ) of the reach in the region 7 , largely<br />
thanks to their late night coverage each day regularly attracting average audiences of more<br />
than one million viewers and often average audiences of more than two million.<br />
In addition, China generated among the highest in-home reaches of any territory around the<br />
globe. Based on viewers watching a minimum of 20 consecutive minutes of coverage, the<br />
Chinese reach only ranks behind Germany (42.5m) and the USA (37.4m), while based on<br />
viewers watching a minimum of 3 consecutive minutes of coverage China generated the<br />
highest reach of any territory (87.8m).<br />
Elsewhere, audience reach exceeded 22 million in Japan 7 ; inside the top five highest reach<br />
figures of all territories. Combined with China, these two territories accounted for 96% of the<br />
total reach in Asia 7 .<br />
Fuji TV 11 in Japan achieved the highest audiences in the region, with an average of over 5.1<br />
million individuals tuning in to each programme; second only to ZDF in the host market of<br />
Germany of any channel average from around the world.<br />
Among the average generated by Fuji TV 11 was an average audience of over 10.4 million,<br />
which was produced for their coverage of the Final match. This ranks as the highest audience<br />
of any programme aired around the world outside of Germany and the USA.<br />
Apart from Fuji TV 11 , CCTV-5 21 in China as well as NHK 1 BS 22 in Japan attracted peak average<br />
audiences of over 2.6 million during the event.<br />
Average and peak average audience by channel<br />
Asia (average of over 10,000 shown)<br />
Individuals (000s)<br />
0 2,000 4,000 6,000 8,000 10,000 12,000<br />
Fuji TV-Japan<br />
CCTV-5-China<br />
NHK 1 BS-Japan<br />
SBS-Korea Republic<br />
NHK 2 BS-Japan<br />
Channel 9-Thailand<br />
Channel Eye-Sri Lanka<br />
SBS ESPN-Korea Republic<br />
CS Fuji Channel 704-Japan<br />
Astro SuperSport-Malaysia<br />
Astro SuperSport 2-Malaysia<br />
MYTV-Cambodia<br />
T-sports-Thailand<br />
Average audience<br />
Peak average audience<br />
7<br />
Based on viewers watching a minimum of 20 consecutive minutes<br />
11<br />
Sub-licensee of the main Media Rights Licensee Dentsu<br />
21<br />
Channel of the Media Rights Licensee CCTV<br />
22<br />
Channel of the main Media Rights Licensee Dentsu’s sub-licensee NHK<br />
25<br />
Click here to return to “Contents”<br />
FIFA Women’s World Cup Germany 2011 TM
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