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Oceania
A total of 930,500 individuals were reached 7 across the region by the in-home coverage of
the FIFA Women’s World Cup Germany 2011 TM .
Australia accounted for more than half (527,000; 56.6% 7 ) of the reach in the region, while
the projected reach in New Zealand totalled more than 320,000 7 .
The highest audiences in the region were delivered by SBS in Australia and TV ONE 30 in New
Zealand. SBS attracted a peak average audience of 126,000 during the tournament, achieved
for their coverage of the Sweden v Australia Quarter-final.
Meanwhile TV ONE 30 gained an average of 56,000 viewers across its three late night
highlights shows, including an average audience of 77,000 for their second broadcast.
In addition to TV ONE 30 , Sky 31 in New Zealand broadcast the event. Sky Sports 3 32 achieved the
highest audiences for the broadcaster, gaining an average of 10,900 viewers for each of their
programmes, achieving a peak average audience of 38,400.
Average and peak average audience by channel
North, Central America & Caribbean (average of over 1,000 shown)
TV ONE-New Zealand
SBS TWO-Australia
SBS ONE-Australia
Sky Sports 3-New Zealand
Individuals (000s)
0 20 40 60 80 100 120 140
KUNDU 2-Papua New Guinea
Sky Sports 1-New Zealand
Average audience
Peak average audience
Sky Sports 2-New Zealand
MAI TV-Fiji
Eurosport France-French Overseas Territories
7
Based on viewers watching a minimum of 20 consecutive minutes
30
Channel of the main Media Rights Licensee SBS’ sub-licensee TVNZ
31
Sub-licensee of the main Media Rights Licensee SBS
32
Channel of the main Media Rights Licensee SBS’ sub-licensee Sky Network Television Limited
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FIFA Women’s World Cup Germany 2011 TM