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Hours of coverage Live coverage of FIFA Women’s World Cup Germany 2011 TM games accounted for half of the overall total (3,157 hours). Repeats generated a further 24% of the coverage (1,431 hours), while delayed coverage of live games produced 17% of the coverage (1,007 hours). Dedicated highlights and highlights within Magazine programming generated the remaining 6% of tournament coverage (335 hours). Total coverage of the tournament was far higher than the 2007 edition (+112%), with live programming increasing by 80% (1,391 hours). Live coverage attracted by far the highest audiences of any type of coverage, producing over 80% of the total audience. In-home coverage by programme type Delayed 17% Repeat 24% Highlights /Magazine 6% Live 53% 3200:00 2800:00 2400:00 2000:00 1600:00 1200:00 800:00 400:00 0:00 In-home coverage by programme type comparison FIFA Women's World Cup China 2007 FIFA Women's World Cup Germany 2011 TM Live Repeat Delayed Highlights /Magazine Click here to return to “Contents” 19 FIFA Women’s World Cup Germany 2011 TM
Overall the event proved more popular with men, with approximately 62% of the live match audience across 14 major measured markets being male. This is a slightly higher share than the audience for the FIFA World Cup South Africa 2010 TM (57%). In territories such as China and France the event was far more aligned to Males than territories such as South Africa and Korea. Live game audience profile - gender 30% 30% 35% 36% 36% 38% 38% 39% 39% 41% 41% 43% 44% 47% Female 70% 70% 65% 64% 64% 62% 62% 61% 61% 59% 59% 57% 56% 53% Male Several markets attracted a younger audience to their live games, including South Africa, Mexico and Brazil. In each of these territories, over 40% of the average live audience was under the age of 34. In contrast, in Norway, Germany, Sweden and the Korea Republic less than 20% of the audience was under 34. Indeed in Norway, Germany and Sweden over 50% of the audience was over the age of 55. The audience profile across the major markets tended to be slightly younger than the profile of viewer for the FIFA World Cup South Africa 2010 TM . Live game audience profile - age 10% 10% 18% 15% 14% 18% 16% 12% 6% 10% 29% 25% 26% 35% 36% 11% 14% 12% 14% 16% 40% 15% 19% 25% 12% 13% 16% 18% 13% 17% 19% 25% 22% 12% 19% 19% 17% 18% 26% 16% 21% 35% 15% 21% 17% 14% 16% 17% 19% 14% 25% 14% 20% 16% 11% 14% 8% 65+ 55-64 45-54 35-44 31% 29% 24% 24% 17% 18% 18% 18% 14% 18% 16% 10% 11% 16-34 25% 19% 13% 12% 5% 10% 14% 2% 7% 3% 6% 4% 2% 3% Children Click here to return to “Contents” 20 FIFA Women’s World Cup Germany 2011 TM
Page 2 and 3: Contents Please click on any title
Page 4 and 5: Introduction The FIFA Women’s Wor
Page 6 and 7: Report notes 1 Throughout this r
Page 8 and 9: Executive summary The in-home telev
Page 10 and 11: o In Japan, the Final match was vie
Page 12 and 13: South Africa Coverage (hh:mm): 372:
Page 14 and 15: In-home data sources and methodolog
Page 16 and 17: Individuals (millions) To calculate
Page 18 and 19: The two live games aired on Fuji TV
Page 22 and 23: In addition to gender and age diffe
Page 24 and 25: Regional FIFA Women’s World Cup G
Page 26 and 27: Asia The projected audience reach i
Page 28 and 29: Europe Close to 72 million individu
Page 30 and 31: North, Central America & Caribbean
Page 32 and 33: Oceania A total of 930,500 individu
Page 34 and 35: South America A total of 34.2 milli
Page 36 and 37: Appendix Click here to return to
Page 38 and 39: Asia Total coverage Total Average L
Page 40 and 41: FIFA Women’s World Cup audience r
Page 42 and 43: Radio TV Highlights News Access Mob
Page 50 and 51: Unconfirmed broadcasts The broadcas

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