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Europe<br />
Close to 72 million individuals were reached 7 across the region by the in-home coverage of<br />
the FIFA Women’s World Cup Germany 2011 TM , representing the highest reach of any region 7 .<br />
Audience reach was highest in Germany, with the television coverage reaching a projected<br />
42.5 million viewers 7 . This accounts for nearly 60% of the reach in Europe 7 .<br />
Elsewhere, the in-home television coverage reached more than five million individuals in<br />
France 7 and the UK 7 , while this level was also projected in Turkey 7 .<br />
In addition, four million 7 people in Sweden were reached by the in-home television coverage<br />
which represents over 40% of the population.<br />
The highest audience figures in Europe were generated by ZDF and ARD in Germany. On<br />
average, each programme on ZDF was watched by an average audience of 6.4 million; higher<br />
than any other channel in Europe as well as around the world. ARD’s average programme<br />
audience was over 4.2 million which ranks third (behind ZDF and Fuji TV in Japan).<br />
Both channels achieved peak average audiences of more than 14 million during the event,<br />
with ZDF generating average audiences of over 16 million for their coverage of two games<br />
featuring the German team.<br />
Elsewhere, peak average audiences of more than two million were produced in France and in<br />
Turkey 26 , while broadcasters in the UK and Sweden, along with the pan-regional Eurosport<br />
channel achieved peak average audiences of more than 1.6 million.<br />
Average and peak average audience by channel<br />
Europe (average of over 150,000 shown)<br />
Individuals (000s)<br />
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000<br />
ZDF-Germany<br />
ARD-Germany<br />
Direct 8-France<br />
TRT 3-Turkey<br />
BBC 2-UK<br />
BBC 3-UK<br />
Ned 1-Netherlands<br />
TV4-Sweden<br />
Eurosport-Pan Europe<br />
Ned 2-Netherlands<br />
RTR Sport-Russia<br />
M1-Hungary<br />
Rai Sport 1-Italy<br />
NRK1-Norway<br />
BBC Interactive-UK<br />
Average audience<br />
Peak average audience<br />
7<br />
Based on viewers watching a minimum of 20 consecutive minutes<br />
26<br />
Estimated Audience<br />
27<br />
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FIFA Women’s World Cup Germany 2011 TM
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