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Annual Report Year 2009 - Civil and Environmental Engineering

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RESEARCH NEWS<br />

James R.<br />

Martin<br />

Disaster management<br />

A complex world brings new vulnerabilities<br />

W<br />

hen dealing with a disaster,<br />

at least one expert believes<br />

the governing bodies should<br />

resemble a starfish, <strong>and</strong> not a spider.<br />

And his intriguing theories about why are<br />

gaining momentum across the U.S. <strong>and</strong><br />

around the world.<br />

James R. Martin, director of Virginia<br />

Tech’s Institute for Disaster Risk Management,<br />

is basing some of his novel<br />

approach to mitigating disaster to the<br />

book, “The Starfish <strong>and</strong> the Spider,” by Ori<br />

Brafman <strong>and</strong> Rod Beckstrom. Released in<br />

July of 2008, it explores “the phenomenal<br />

<strong>and</strong> unstoppable new power of the starfish<br />

organizations” in the business world.<br />

“A disaster is no time to exchange a<br />

business card,” Martin said, quoting these<br />

words that he first heard from a colleague,<br />

Brian Tishuk, executive director of ChicagoFirst.<br />

Martin continues to echo Tishuk’s<br />

words, <strong>and</strong> uses them as an excellent<br />

reason to propose this shared leadership<br />

concept to change the way the public <strong>and</strong><br />

private sector now look at disasters.<br />

Starfish have the ability to grow a new<br />

arm if one is cut off, <strong>and</strong> even more intriguing,<br />

the detached arm can develop<br />

into an entirely new body. By contrast, cut<br />

off the head of a spider, <strong>and</strong> death is immediate.<br />

Martin said these opposite biological<br />

events can be analogous to the various<br />

crises resulting from a disaster. If one responding<br />

agency is immobilized, the rest<br />

should continue to function seamlessly as<br />

in the case of the starfish.<br />

As the business world enters into more<br />

organizational charts that look like starfish,<br />

instead of the more traditional topdown<br />

communities, stories of successes<br />

abound. Authors Brafman <strong>and</strong> Beckstrom<br />

cite Craig’s List’s crippling of the newspaper<br />

classified ad industry, Napster’s<br />

success in the global music world, <strong>and</strong> the<br />

community-based Wikipedia over the traditional<br />

Encyclopedia Britannica.<br />

Martin, a professor of geotechnical<br />

engineering who specializes in the study<br />

of the construction of infrastructure such<br />

as roads <strong>and</strong> buildings for increased resilience<br />

to natural <strong>and</strong> human-induced or<br />

terrorist activities, is a strong proponent of<br />

community-based leadership to minimize<br />

disasters.<br />

“The private sector sets up a balancing<br />

act between efficiency <strong>and</strong> public vulnerability,”<br />

Martin explained. As an example,<br />

he spoke of the phone company that<br />

wants to make its profit. Yet, past disasters<br />

prove that more switches are needed<br />

to h<strong>and</strong>le the overload on communications<br />

networks that arrives with an unexpected<br />

event. If the company elects to trim efficiency<br />

to increase its profit, this decision<br />

“may make the public more vulnerable<br />

during the disaster,” Martin said.<br />

“Disasters are multidisciplinary,” Martin<br />

said. “Our highly inter-connective complex<br />

world brings new vulnerabilities. We now<br />

depend on high tech solutions <strong>and</strong> efficient<br />

infrastructures … Our center is looking<br />

at disasters in a holistic way. Hurricane<br />

Katrina had engineering, political, social,<br />

economic <strong>and</strong> environmental issues.”<br />

In a disaster, the government must<br />

coordinate efforts but the private sec-<br />

Continued on next page<br />

2 | VIA REPORT | <strong>2009</strong>

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