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E A<br />

It’s been said that success is getting what you want, but<br />

happiness is wanting what you get. Or to put it another<br />

way: perspective, next to money, is the easiest thing<br />

to lose.<br />

So, by all means, seek to increase your charisma. Try<br />

to become the most effective person you can be. Work at<br />

making a good first impression and projecting a positive<br />

image-but also try to retain self-awareness.<br />

Look around you; think how you appear to others; be<br />

alert to the impression you’re creating, or trying to create.<br />

If you try too hard to impress, or make a big to-do of the<br />

grand gesture, or come on too strong or too insensitively,<br />

you’ll often end up creating a negative impression.<br />

The best impression and the surest way to charisma<br />

often just means putting others first. It’s been reported<br />

that one New York cab driver, for example, makes<br />

$30,000 more a year in tips alone than other cabbies.<br />

Why Because he offers passengers a choice of several<br />

newspapers, cold drinks, or fresh fruit. He asks them what<br />

kind of music they’d prefer, and otherwise does his best<br />

to make his customers comfortable. In hectic, brusque<br />

Manhattan, his small acts of decency make him stand out.<br />

Thus, folks with the most effective images often are those<br />

who are the least obtrusive about it. In fact, sometimes it’s<br />

a simple act or gesture of courtesy-like announcing your<br />

first and last name when you see someone who may possibly<br />

have forgotten them-that burnishes your image, that<br />

really sets you pleasantly apart. Or maybe it’s a short note<br />

of thanks for some favor. Or saying something nice and<br />

genuine about someone in front of his or her boss.<br />

If never made, these gestures probably wouldn’t be<br />

missed; that’s why they’re so obvious when you make<br />

them. In other words, being a genuinely good person, who<br />

cares about others and who does things because they are<br />

the right things to do, may be the ultimate key to increasing<br />

your personal magnetism, or charisma.<br />

Always do right because, as Mark Twain said, that will<br />

gratify some people and astonish the rest.<br />

Dr. Tony Alessandra, CSP, CPAE has authored 13 books,<br />

recorded over 50 audio and video programs, and delivered<br />

over 2,000 keynote speeches since 1976. This article has<br />

been adapted from Dr. Alessandra’s book, Charisma<br />

(Warner books, 1998. Dr. Tony Alessandra is recognized<br />

by Meetings and Conventions <strong>Magazine</strong> as... “one of<br />

America’s most electrifying speakers.” Copyright© 2003,<br />

Tony Alessandra. All rights reserved. For information<br />

about Tony’s keynote presentations, contact the Frog Pond<br />

at 800.704.FROG(3764) or email susie@frogpond.com;<br />

http://www.frogpond.com<br />

16 <strong>Executive</strong><strong>Agent</strong> <strong>Magazine</strong>

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