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E A<br />
It’s been said that success is getting what you want, but<br />
happiness is wanting what you get. Or to put it another<br />
way: perspective, next to money, is the easiest thing<br />
to lose.<br />
So, by all means, seek to increase your charisma. Try<br />
to become the most effective person you can be. Work at<br />
making a good first impression and projecting a positive<br />
image-but also try to retain self-awareness.<br />
Look around you; think how you appear to others; be<br />
alert to the impression you’re creating, or trying to create.<br />
If you try too hard to impress, or make a big to-do of the<br />
grand gesture, or come on too strong or too insensitively,<br />
you’ll often end up creating a negative impression.<br />
The best impression and the surest way to charisma<br />
often just means putting others first. It’s been reported<br />
that one New York cab driver, for example, makes<br />
$30,000 more a year in tips alone than other cabbies.<br />
Why Because he offers passengers a choice of several<br />
newspapers, cold drinks, or fresh fruit. He asks them what<br />
kind of music they’d prefer, and otherwise does his best<br />
to make his customers comfortable. In hectic, brusque<br />
Manhattan, his small acts of decency make him stand out.<br />
Thus, folks with the most effective images often are those<br />
who are the least obtrusive about it. In fact, sometimes it’s<br />
a simple act or gesture of courtesy-like announcing your<br />
first and last name when you see someone who may possibly<br />
have forgotten them-that burnishes your image, that<br />
really sets you pleasantly apart. Or maybe it’s a short note<br />
of thanks for some favor. Or saying something nice and<br />
genuine about someone in front of his or her boss.<br />
If never made, these gestures probably wouldn’t be<br />
missed; that’s why they’re so obvious when you make<br />
them. In other words, being a genuinely good person, who<br />
cares about others and who does things because they are<br />
the right things to do, may be the ultimate key to increasing<br />
your personal magnetism, or charisma.<br />
Always do right because, as Mark Twain said, that will<br />
gratify some people and astonish the rest.<br />
Dr. Tony Alessandra, CSP, CPAE has authored 13 books,<br />
recorded over 50 audio and video programs, and delivered<br />
over 2,000 keynote speeches since 1976. This article has<br />
been adapted from Dr. Alessandra’s book, Charisma<br />
(Warner books, 1998. Dr. Tony Alessandra is recognized<br />
by Meetings and Conventions <strong>Magazine</strong> as... “one of<br />
America’s most electrifying speakers.” Copyright© 2003,<br />
Tony Alessandra. All rights reserved. For information<br />
about Tony’s keynote presentations, contact the Frog Pond<br />
at 800.704.FROG(3764) or email susie@frogpond.com;<br />
http://www.frogpond.com<br />
16 <strong>Executive</strong><strong>Agent</strong> <strong>Magazine</strong>