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E A
Hard Work Without a Plan
is Just Hard Work
By Shannon Hartsoe
That was more than ten years ago and today, Brenda is not
only a top-producing agent and broker for Realty Executives
Alliance, she’s also creator of a highly-successful real estate
curriculum for community college students teaching others
how to build success one client at a time.
Brenda is no stranger to hard work. After immigrating
to the United States from Mexico at the age of 13, her
mother wouldn’t let her and her brother play outside until
they had finished their English lessons. As a result, she entered
school with excellent reading and writing skills and
became a top student. But, as she learned, hard work is no
guarantee of success unless that work is focused.
“Otherwise you’re just wasting your time doing the same
work over and over again,” she states. “By focusing on your
strengths and putting systems in place and by treating your
business like a business, you’re much likelier to experience
success.”
Brenda entered the profession drawn by the flexibility and
the potential to earn a rewarding living. As a single mother,
her children came first. Encouraged by her mother and
grandmother, (both strong women in their own right) she
decided to try her hand at business. “I needed the flexibility,”
she says. “And there wasn’t any other career out there
that could offer me that the way real estate could. For me, it
was all about being a working mom and real estate gave me
a good avenue for that.”
By building on her strengths – open houses and in-depth
market analysis, Brenda has built a successful business that
keeps her and her listings in the public eye. “Real estate
agents need visibility,” she says. “And we need concrete
goals and plans. Being able to engage the public with a consistent
marketing plan is crucial to building an ongoing client
base.”
is different and should be treated as such. Whether it’s a
short sale or a multi-million dollar property, the marketing
plan needs to be tailored.”
She’s also passionate about her company.
“When I was first approached by owner Debi Sugden my
business was growing stagnate at a big name real estate
company,” she acknowledges. “Once I met Debi and heard
about her philosophy of business I knew I could help make
a difference. Here I’m a part of something bigger instead
of just being one of many putting in hours each day.”
In 2012, Brenda won the Chairman’s Award for production
and credits her supportive office environment. “They
believe in me,” she says. “And I know that I can take the
things I’ve learned over the years and put them to use.”
“And of course my family. I wouldn’t be who I am today
without the help of my mother, grandmother and my
brother. They’ve always told me I could be anything and
they were right.”
Brenda Uriarte Avila, GRI, CDPE
Associate Broker
Realty Executives Alliance
5252 Orange Ave. #106
Cypress, CA 90630
Direct: (714) 474-5123
eFax: (714) 276-9676
BrendaU@RealtyExecutives.com
www.BrendaUAvila.com
DRE # 01141420
One way Brenda does this is through her unique approach
to open houses. For her, an open house is not just a
way to garner the attention of the buying public, but a fullfledged
event. “I’ll get the neighbors involved, I have relationships
with vendors who help me create a lot of buzz
around my listing and generate traffic.” She also creates
listing presentations specific to the listing. “Every listing
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